AdWhiz — Google Ads & Meta Ads MCP Server

AdWhiz is a hosted MCP server that connects your AI coding tool to the
Google Ads API and Meta (Facebook) Graph API through a secure, authenticated
proxy. It exposes 102 tools across 7 categories so you can audit, create,
and manage ad campaigns across both platforms using plain English.

All API calls are authenticated via your personal ADWHIZ_API_KEY and routed
through the AdWhiz server at mcp.adwhiz.ai. No Google or Meta credentials
are stored by the skill — authentication is handled entirely server-side
after you link your ad accounts at https://adwhiz.ai/connect.

Security & Permissions Model

• - OAuth 2.0: User authenticates with Google and/or Meta via AdWhiz's web

UI. Refresh tokens (Google) and long-lived access tokens (Meta) are encrypted at rest (AES-256-GCM) and never exposed to the agent.

• - API key scoping: Each ADWHIZ_API_KEY is bound to a single user's

connected accounts. Cross-user access is not possible.

• - Write safety: All Google Ads write tools create entities in PAUSED

status by default. Meta write tools require explicit status parameters.

• - Mutation logging: Every mutation is recorded in the INLINECODE3

tool for full auditability.

• - Read-only by default: 39 of 102 tools are strictly read-only and cannot

modify your accounts.

• - Confirmation required: Write tools require user confirmation before

executing via the agent's standard permission flow.

• - No arbitrary code execution: The MCP server is a hosted HTTP service.

No code is downloaded or executed on the user's machine beyond the thin MCP client wrapper.

Google Ads Tools (70)

Account (2 tools) — Read-only

Tool	Description
INLINECODE4	List all accessible Google Ads accounts (auto-expands MCC child accounts)
INLINECODE5

Get account details (currency, timezone, optimization score) |

Read (20 tools) — Read-only

Tool	Description
INLINECODE6	List campaigns with status, type, budget, bidding strategy
INLINECODE7

Campaign metrics: cost, clicks, conversions, CTR, CPA, ROAS |

| list_ad_groups | List ad groups with bids, filtered by campaign | | list_ads | List ads with headlines, descriptions, final URLs | | list_keywords | Keywords with match types, bids, quality scores | | get_search_terms | Search terms report (actual queries triggering ads) | | list_negative_keywords | Negative keywords at campaign, ad group, or account level | | list_assets | Sitelinks, callouts, structured snippets | | list_conversion_actions | Conversion actions with status, type, category | | list_budgets | Campaign budgets with associated campaigns | | list_bidding_strategies | Portfolio bidding strategies | | list_audience_segments | Audience targeting criteria | | list_user_lists | Remarketing/audience lists for targeting | | get_operation_log | Recent mutations performed via AdWhiz | | list_recommendations | Google Ads recommendations (add keywords, raise bids, fix ad strength) | | get_change_history | Change audit log: who changed what and when | | list_geo_targets | Geographic location targeting on campaigns | | list_ad_schedules | Ad schedule (dayparting) criteria on campaigns | | list_labels | Labels for organizing campaigns, ad groups, ads, keywords | | generate_keyword_ideas | Keyword ideas with search volume, competition, bid ranges |

Write (45 tools) — Requires user confirmation

Tool	Description
INLINECODE26	Create Search, Display, PMax, or Video campaign (starts PAUSED)
INLINECODE27

Update campaign name |

| set_campaign_status | Pause, enable, or remove a campaign | | create_ad_group | Create an ad group in a campaign | | update_ad_group | Update ad group name or CPC bid | | set_ad_group_status | Pause, enable, or remove an ad group | | create_responsive_search_ad | Create RSA with headlines + descriptions (starts PAUSED) | | set_ad_status | Pause, enable, or remove an ad | | add_keywords | Add keywords with match types and bids | | update_keyword_bid | Change a keyword's CPC bid | | set_keyword_status | Pause, enable, or remove a keyword | | add_negative_keyword | Add negative keyword at campaign or ad group level | | remove_negative_keyword | Remove a negative keyword | | create_shared_negative_list | Create a shared negative keyword list | | add_to_shared_list | Add keywords to a shared negative list | | attach_shared_list | Attach shared list to a campaign | | create_sitelink | Create a sitelink asset | | create_callout | Create a callout asset | | create_structured_snippet | Create a structured snippet asset | | create_price_extension | Create a price extension asset | | link_asset_to_campaign | Link asset to a campaign | | unlink_asset_from_campaign | Unlink asset from a campaign | | create_conversion_action | Create a conversion tracking action | | update_conversion_action | Update conversion action name or status | | create_budget | Create a campaign budget | | update_budget | Update budget amount or name | | create_bidding_strategy | Create a portfolio bidding strategy | | add_audience_to_campaign | Add audience targeting to a campaign | | update_responsive_search_ad | Update RSA headlines, descriptions, or URLs | | link_asset_to_ad_group | Link asset to an ad group | | unlink_asset_from_ad_group | Remove asset-to-ad-group linkage | | upload_click_conversions | Upload offline click conversions (gclid-based) | | upload_customer_list | Upload hashed PII to Customer Match user list | | apply_recommendation | Apply a Google Ads recommendation | | dismiss_recommendation | Dismiss a Google Ads recommendation | | add_geo_targeting | Add geographic location targeting to a campaign | | remove_geo_targeting | Remove geographic location target from a campaign | | add_ad_schedule | Add ad schedule (dayparting) to a campaign | | remove_ad_schedule | Remove ad schedule criterion from a campaign | | set_device_bid_adjustment | Set device bid adjustment (mobile, desktop, tablet) | | set_demographic_targeting | Set demographic targeting (age, gender, income) | | create_label | Create a label for organizing entities | | apply_label | Apply a label to a campaign, ad group, or ad | | remove_label | Remove a label from a campaign, ad group, or ad | | create_asset_group | Create an asset group for Performance Max campaigns |

Audit (2 tools) — Read-only analysis

Tool	Description
INLINECODE71	Quick 3-metric audit: wasted spend, best/worst CPA, projected savings
INLINECODE72

Comprehensive audit: campaigns, keywords, search terms, issues, recommendations |

Query (1 tool) — Read-only, bounded

Tool	Description
INLINECODE73	Execute a read-only GAQL query against your account (max 1,000 rows, SELECT only)

Meta (Facebook) Ads Tools (32)

Meta Read (15 tools) — Read-only

Tool	Description
INLINECODE74	List all connected Meta ad accounts
INLINECODE75

List campaigns with status, objective, budget |

| meta_get_campaign_insights | Per-campaign metrics: spend, clicks, CTR, CPA, frequency (with optional breakdowns) | | meta_list_ad_sets | List ad sets with targeting, status, budget, and promoted_object | | meta_list_ads | List ads with creative details (title, body, image URL) | | meta_get_account_insights | Account-level aggregated metrics with daily breakdown | | meta_get_ad_set_insights | Per-ad-set performance metrics: spend, clicks, CPA, frequency | | meta_get_ad_insights | Per-ad performance metrics: spend, clicks, conversions, CPA | | meta_get_ad_creatives | List ad creatives or get creative for a specific ad | | meta_search_interests | Search targetable interest audiences by keyword | | meta_search_geo_locations | Search geographic locations for targeting | | meta_estimate_audience_size | Estimate reach of a targeting spec | | meta_get_account_pages | List Facebook pages available for running ads | | meta_get_change_history | View recent changes (audit log) — who changed what and when | | meta_get_instagram_media | List Instagram media with Media V2 IDs for partnership/branded content ads |

Meta Write (16 tools) — Requires user confirmation

Tool	Description
INLINECODE89	Pause or activate a Meta campaign
INLINECODE90

Update a Meta campaign's daily or lifetime budget |

| meta_set_ad_set_status | Pause or activate a Meta ad set | | meta_set_ad_status | Pause or activate a Meta ad | | meta_create_campaign | Create a new Meta campaign with objective and budget | | meta_create_ad_set | Create an ad set with targeting, budget, optimization goal | | meta_create_ad_creative | Create ad creative with image/video, link, CTA. Supports partnership ads via source_instagram_media_id or object_story_id | | meta_create_ad | Create an ad linking an ad set to a creative | | meta_update_campaign | Update campaign name, budget, end time, spend cap | | meta_update_ad_set | Update ad set name, budget, targeting, schedule | | meta_update_ad | Update ad name, creative, or status | | meta_create_custom_audience | Create custom audience from customer lists or website visitors | | meta_create_lookalike_audience | Create lookalike audience from source audience | | meta_upload_ad_image | Upload image from URL for ad creatives | | meta_upload_partnership_video | Upload Instagram creator video via partnership ad code for branded content ads | | meta_duplicate_campaign | Duplicate campaign with all ad sets and ads |

Meta Audit (1 tool) — Read-only analysis

Tool	Description
INLINECODE107	Quick health audit: score (0-100) across wasted spend, CPA efficiency, budget utilization, creative fatigue

MCP Server Configuration

AdWhiz uses HTTP transport to connect to the hosted MCP server. No npm
packages are downloaded or executed at runtime.

CODEBLOCK0

REST API (Alternative to MCP)

For platforms that cannot use the MCP protocol (GPT Actions, Dify, Coze, or
any HTTP-based workflow), AdWhiz also exposes all 102 tools as a standard
REST API with an OpenAPI 3.1.0 spec:

• - OpenAPI spec: https://mcp.adwhiz.ai/api/v1/openapi.json
• Tool listing: https://mcp.adwhiz.ai/api/v1/tools
• Tool execution: INLINECODE108

CODEBLOCK1

Import the OpenAPI spec URL into any platform that supports OpenAPI actions
to auto-discover all 102 tools.

Quick Install

CODEBLOCK2

This adds the MCP server configuration above to your settings. You will be
prompted to provide your ADWHIZ_API_KEY.

Getting Your API Key

1. 1. Sign up at https://adwhiz.ai
2. Connect your Google Ads and/or Meta Ads account via OAuth
3. Copy your API key from the dashboard settings page

Example Prompts

Google Ads

• - "Audit my Google Ads account and show the top 5 waste areas"
• "Pause all campaigns with CPA above $150"
• "Add these negative keywords to my Search campaigns: [list]"
• "Create a new Search campaign targeting lawyers in New York with $100/day budget"
• "Show me search terms wasting money and suggest negatives"
• "What is my account's average Quality Score this month?"

Meta Ads

• - "Audit my Meta Ads account and show the health score"
• "List all active Meta campaigns with their spend and CTR"
• "Pause the Meta campaign with the highest frequency"
• "Show me daily spend trends for my Meta account over the last 30 days"
• "Which Meta ad sets have the worst CPA?"

Data Handling

• - AdWhiz only accesses the ad accounts you explicitly linked
• No campaign data is stored beyond the duration of each API request
• Mutation logs are retained for 30 days for auditability
• You can revoke access at any time from https://adwhiz.ai/connect

Documentation

Full documentation: https://adwhiz.ai/docs