Pages: Affiliate Program
Guides affiliate program page content and structure for conversion and quality affiliate signups.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and proof points.
Identify:
- 1. Commission model: Percentage, flat rate, recurring, one-time
- Target affiliates: Bloggers, influencers, agencies, etc.
- Product fit: Why affiliates would promote you
Best Practices
Four Key Questions Affiliates Ask
- 1. How much can I earn? ? Be specific upfront
- Is this product worth promoting? ? Product value, audience fit
- Will I be set up for success? ? Resources, support, tracking
- Can I trust you to pay me? ? Payment terms, proof
Commission Structure (Transparency)
| Item | Include |
|---|
| Commission rate | Percentage or flat |
| Recurring vs. one-time |
Duration of recurring |
| Cookie/tracking window | How long the cookie lasts |
| Minimum payout | Threshold to receive payment |
| Payment schedule | When payouts occur |
| Payment methods | PayPal, bank transfer, etc. |
| Refund/chargeback policy | How they affect commissions |
Value Proposition
- - Specific numbers: "Earn 30% recurring--up to $147/month per customer"
- Earning calculator: Help affiliates visualize income
- Avoid vague: "Great commissions" ? "30% recurring for 12 months"
Product Information
Affiliates stake their reputation; convince them it's worth promoting:
- - What it does (clear, jargon-free)
- Who it's for (audience, use cases)
- Why it's superior (differentiators)
- Social proof (customers, testimonials, logos)
Design
- - Treat like a product landing page—professional, engaging; same quality as main marketing pages
- Single-focused offer: One primary goal (signup); pages with multiple offers get ~266% fewer leads
- Minimal navigation: Remove or reduce nav links; can increase conversion 2–28%
- Mobile-first: Thumb-reachable CTA above fold; ~70% of users consider page speed
- Hero image/video: Visuals can improve conversion up to 80%
- FTC-compliant disclosure: Affiliate relationship disclosure required
Post-Launch
- - Submit to affiliate program directories for discoverability
- Add affiliate page link to main nav or footer
Output Format
- - Headline and value proposition
- Commission section structure
- Product summary for affiliates
- FAQ for common affiliate questions
- CTA and signup flow
- SEO metadata
Related Skills
- - affiliate-marketing: Affiliate marketing strategy, recruitment, channels
- landing-page-generator: Generic landing page structure, CTA, conversion flow; apply to affiliate signup
- pricing-page-generator: Commission structure clarity
- customer-stories-page-generator: Social proof for product
- homepage-generator: Link from homepage
- hero-generator, cta-generator: Hero and CTA design for affiliate page
- title-tag, meta-description, page-metadata: Affiliate page metadata
页面:联盟计划
指导联盟计划页面的内容和结构,以实现转化和高质量的联盟注册。
调用时:首次使用时,如有帮助,可用1-2句话介绍该技能涵盖的内容及其重要性,然后提供主要输出。后续使用或用户要求跳过时,直接进入主要输出。
初步评估
首先检查项目上下文: 如果存在 .claude/project-context.md 或 .cursor/project-context.md,请读取其中的产品、受众和证明要点。
识别:
- 1. 佣金模式:百分比、固定金额、循环、一次性
- 目标联盟客:博主、网红、代理机构等
- 产品契合度:联盟客为何会推广您
最佳实践
联盟客关注的四个关键问题
- 1. 我能赚多少钱? 提前明确说明
- 这个产品值得推广吗? 产品价值、受众契合度
- 我能获得成功支持吗? 资源、支持、追踪
- 我能信任您会付款吗? 付款条款、证明
佣金结构(透明度)
循环持续时间 |
| Cookie/追踪窗口 | Cookie有效时长 |
| 最低付款额 | 接收付款的门槛 |
| 付款时间表 | 付款发生的时间 |
| 付款方式 | PayPal、银行转账等 |
| 退款/拒付政策 | 对佣金的影响 |
价值主张
- - 具体数字:赚取30%循环佣金——每位客户每月最高147美元
- 收益计算器:帮助联盟客直观了解收入
- 避免模糊:丰厚佣金 → 12个月30%循环佣金
产品信息
联盟客以自身声誉为赌注;说服他们值得推广:
- - 产品功能(清晰、无行话)
- 目标用户(受众、使用场景)
- 优势所在(差异化因素)
- 社会证明(客户、推荐、品牌标识)
设计
- - 像产品落地页一样对待——专业、吸引人;与主要营销页面同等质量
- 单一焦点优惠:一个主要目标(注册);包含多个优惠的页面潜在客户减少约266%
- 最小化导航:移除或减少导航链接;可提高转化率2-28%
- 移动优先:拇指可及的CTA置于首屏上方;约70%的用户考虑页面速度
- 主图/视频:视觉元素可提高转化率高达80%
- FTC合规披露:需披露联盟关系
上线后
- - 提交至联盟计划目录以提高可发现性
- 在主导航或页脚添加联盟页面链接
输出格式
- - 标题和价值主张
- 佣金部分结构
- 产品摘要(面向联盟客)
- 常见问题(联盟客常见问题)
- CTA和注册流程
- SEO元数据
相关技能
- - affiliate-marketing:联盟营销策略、招募、渠道
- landing-page-generator:通用落地页结构、CTA、转化流程;适用于联盟注册
- pricing-page-generator:佣金结构清晰度
- customer-stories-page-generator:产品社会证明
- homepage-generator:从首页链接
- hero-generator, cta-generator:联盟页面的主图和CTA设计
- title-tag, meta-description, page-metadata:联盟页面元数据