SEO Off-Page: Backlink Analysis
Guides backlink profile analysis: assessing quality, identifying issues, and planning improvements.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
- - Backlink audit: Analyze profile; toxic links; competitive analysis
- Authority Score: Monitor domain/page authority; referring domains
Initial Assessment
Identify:
- 1. Domain: Site to analyze
- Tool access: SEO tools (e.g. Ahrefs, Semrush) or free alternatives
- Goals: Audit for issues, competitive analysis, or growth planning
Key Metrics
| Metric | Meaning |
|---|
| Referring domains | Number of unique sites linking |
| Backlinks |
Total number of links |
|
Domain Rating (DR) / Domain Authority (DA) | Domain strength score |
|
Anchor text distribution | Mix of branded, generic, exact match |
|
Link velocity | Rate of new links over time |
Analysis Framework
1. Quality Assessment
- - Relevance: Do links come from related niches?
- Authority: Are referring domains trusted?
- Context: Editorial vs. footer/sidebar links?
- Anchor text: Natural or over-optimized?
2. Risk Signals
| Signal | Action |
|---|
| Toxic links | Consider disavow (use cautiously) |
| Spammy anchors |
Diversify anchor text naturally |
|
Link schemes | Remove or disavow |
|
Sudden spike | Investigate; may trigger penalty |
3. Competitive Comparison
- - Compare backlink profile to competitors
- Identify link gaps (sites linking to competitors but not you)
- Find link opportunities from competitor backlinks
- See competitor-research for full methodology
Disavow File
- - Use only when necessary (manual penalty, toxic links)
- Submit via Google Search Console (see google-search-console for Links report and disavow submission)
- Caution: Over-disavowing can harm; use sparingly
- References: Google Disavow
Output Format
- - Profile summary: Key metrics, trends
- Quality assessment: Strengths and weaknesses
- Risk signals: Toxic or suspicious links
- Recommendations: Link building priorities, disavow if needed
- Competitive insights: Link gap opportunities
Related Skills
- - google-search-console: Links report, disavow file submission
- seo-monitoring: Backlink metrics in full SEO monitoring; quality vs quantity, referral ROI
- link-building: Use analysis to plan link building
- competitor-research: Competitor backlink analysis; link gap methodology
SEO站外优化：反向链接分析
指导反向链接档案分析：评估质量、识别问题并规划改进方案。
调用时：在首次使用时，如有帮助，可用1-2句话说明该技能涵盖的内容及其重要性，然后提供主要输出。在后续使用或用户要求跳过时，直接提供主要输出。
范围（站外SEO）
- - 反向链接审计：分析档案；有害链接；竞争分析
- 权威评分：监控域名/页面权威度；引荐域名
初始评估
识别：
- 1. 域名：待分析的网站
- 工具权限：SEO工具（如Ahrefs、Semrush）或免费替代方案
- 目标：问题审计、竞争分析或增长规划
关键指标
链接总数 |
|
域名评级（DR）/域名权威度（DA） | 域名强度评分 |
|
锚文本分布 | 品牌词、通用词、精确匹配词的混合比例 |
|
链接速度 | 随时间新增链接的速率 |
分析框架
1. 质量评估
- - 相关性：链接是否来自相关领域？
- 权威性：引荐域名是否可信？
- 上下文：编辑型链接还是页脚/侧边栏链接？
- 锚文本：自然还是过度优化？
2. 风险信号
自然多样化锚文本 |
|
链接方案 | 移除或拒绝 |
|
突然激增 | 调查；可能触发惩罚 |
3. 竞争对比
- - 将反向链接档案与竞争对手进行比较
- 识别链接缺口（链接到竞争对手但未链接到你的网站）
- 从竞争对手的反向链接中寻找链接机会
- 完整方法请参见竞争对手研究
拒绝文件
- - 仅在必要时使用（手动惩罚、有害链接）
- 通过Google Search Console提交（参见google-search-console了解链接报告和拒绝提交）
- 注意：过度拒绝可能造成损害；谨慎使用
- 参考：Google拒绝链接
输出格式
- - 档案摘要：关键指标、趋势
- 质量评估：优势与劣势
- 风险信号：有害或可疑链接
- 建议：链接建设优先级，必要时拒绝
- 竞争洞察：链接缺口机会
相关技能
- - google-search-console：链接报告、拒绝文件提交
- seo-monitoring：完整SEO监控中的反向链接指标；质量与数量、引荐投资回报率
- link-building：利用分析规划链接建设
- competitor-research：竞争对手反向链接分析；链接缺口方法
