Competitor Analysis Report

Generate professional, client-ready competitive analysis reports. Researches competitors, compares features and pricing, performs SWOT analysis, and delivers actionable recommendations.

How to Use

CODEBLOCK0

• - $ARGUMENTS[0] = The primary business/product being analyzed (client's product or a focus company)
• Remaining arguments = 2-5 competitors to analyze

Report Generation Process

Step 1: Research Each Competitor

For each company/product, gather:

• - Product overview: What they do, who they serve
• Features: Core features and capabilities
• Pricing: Plans, tiers, free tier availability
• Target audience: Who they market to
• Positioning: How they describe themselves (tagline, value prop)
• Strengths: What they're known for
• Weaknesses: Common complaints, gaps, negative reviews
• Recent changes: New features, pricing changes, pivots

Use web search and publicly available information only.

Step 2: Generate the Report

Structure the report as follows:

CODEBLOCK1
HIGH PRICE
│
Enterprise │ Premium
[Comp 3] │ [Comp 1]
│
LOW ─────────────────┼───────────────── HIGH
FEATURES │ FEATURES
│
Budget │ Best Value
[Comp 2] │ [You]
│
LOW PRICE
CODEBLOCK2

Step 3: Output

Save to output/competitor-analysis/:

CODEBLOCK3

The HTML version should have:

• - Professional styling (clean typography, tables with borders)
• Print-friendly layout
• Table of contents with anchor links
• Page breaks between major sections

Quality Standards

• - [ ] All data points are from publicly available sources
• [ ] Feature comparison covers at least 10 features
• [ ] Pricing is current and accurate
• [ ] SWOT analysis has at least 3 points per quadrant
• [ ] Recommendations are specific and actionable (not generic advice)
• [ ] Executive summary can stand alone (client can forward to their boss)
• [ ] No speculation presented as fact — clearly label assumptions
• [ ] Report is professional enough to present to stakeholders