competitor-intel竞品情报

Competitive intelligence research and analysis for any company, product, or market. Use when asked to research competitors, analyze a competitor's strategy, compare products/pricing/positioning, identify market gaps, monitor competitor activity, build competitive battle cards, or assess a competitive landscape. Triggers on phrases like "competitor analysis", "competitive research", "what are competitors doing", "battle card", "market landscape", "competitive positioning", "how does X compare to

作者: admin | 来源: ClawHub

Competitor Intelligence Skill

Deliver sharp, decision-ready competitive intelligence. Surface what matters, skip what doesn't.

Workflow

1. Define Scope

Clarify (ask if not provided):

- Your company/product: What are you competing with?
Target competitors: Named, or should you discover them?
Intelligence goal: Pricing? Positioning? Features? Marketing? All?
Output format: Quick summary, full report, or battle card?

2. Discover Competitors (if not named)

Use web_search:

- INLINECODE1
INLINECODE2
INLINECODE3 — autocomplete reveals top competitors
INLINECODE4 and INLINECODE5

3. Profile Each Competitor

For each competitor, gather via web_fetch + web_search:

Positioning & Messaging

- Homepage headline and sub-headline
Target ICP (who they're selling to)
Core value proposition
Brand voice/tone

Pricing

- Pricing page structure (tiers, prices, what's included)
Free trial / freemium?
Annual vs monthly discount
Enterprise pricing signals

Product/Features

- Feature list from pricing/features pages
Changelog or "what's new" page
App store reviews (common complaints = their weaknesses)

Marketing & Distribution

- Blog topics (what keywords they're targeting)
Social media presence + posting frequency
Ad library: INLINECODE8
Backlink signals from SERP results

Customer Sentiment

- G2/Capterra/Trustpilot reviews — pull 1-star AND 5-star patterns
Common complaints = their moats AND their gaps

4. Build Competitive Matrix

Use scripts/build_matrix.py to generate a side-by-side comparison table across:

- Pricing tiers
Key features
Target segment
Positioning angle
Strengths / Weaknesses

5. Identify Market Gaps

Synthesize: What are all competitors missing or doing badly? These are your wedges.

6. Output Options

- Quick brief: 1-page summary with top 3 competitors and key takeaways
Full report: Complete profiles + matrix + gap analysis + recommendations
Battle card: 1-page per competitor — use against in sales calls. See references/battle-card-template.md.

See references/battle-card-template.md for the battle card format.
See references/intel-sources.md for a full list of research sources and tools.

竞争对手情报技能

提供精准、可决策的竞争情报。聚焦关键信息，忽略无关内容。

工作流程

1. 界定范围

明确（如未提供则询问）：

- 贵公司/产品：您用什么参与竞争？
目标竞争对手：已指定名称，还是需要您自行发现？
情报目标：定价？定位？功能？营销？全部？
输出格式：快速摘要、完整报告或对战卡片？

2. 发现竞争对手（如未指定名称）

使用 web_search：

- [产品类别] 替代方案
最佳 [产品类型] 软件 2026
[贵公司] vs — 自动补全显示主要竞争对手
site:g2.com [类别] 和 site:capterra.com [类别]

3. 分析每个竞争对手

针对每个竞争对手，通过 webfetch + websearch 收集：

定位与信息传达

- 首页标题和副标题
目标理想客户画像（销售对象）
核心价值主张
品牌语调

定价

- 定价页面结构（层级、价格、包含内容）
免费试用/免费增值模式？
年付与月付折扣
企业定价信号

产品/功能

- 定价/功能页面的功能列表
更新日志或最新动态页面
应用商店评论（常见投诉 = 他们的弱点）

营销与分销

- 博客主题（目标关键词）
社交媒体存在感 + 发布频率
广告库：web_search site:facebook.com/ads [竞争对手]
搜索引擎结果页面中的反向链接信号

客户情绪

- G2/Capterra/Trustpilot 评论 — 提取1星和5星模式
常见投诉 = 他们的护城河 AND 他们的缺口

4. 构建竞争矩阵

使用 scripts/build_matrix.py 生成并列对比表，涵盖：

- 定价层级
关键功能
目标细分市场
定位角度
优势/劣势

5. 识别市场缺口

综合分析：所有竞争对手缺失或表现不佳的领域是什么？这些就是您的切入点。

6. 输出选项

- 快速简报：1页摘要，包含前3名竞争对手和关键要点
完整报告：完整分析 + 矩阵 + 缺口分析 + 建议
对战卡片：每个竞争对手1页 — 用于销售电话对抗。参见 references/battle-card-template.md。

对战卡片格式请参见 references/battle-card-template.md。
完整研究来源和工具列表请参见 references/intel-sources.md。

competitor-intel竞品情报