Customer Segmentation

Metadata

• - Name: customer-segmentation
• Description: Group customers by shared characteristics for targeted strategy
• Triggers: segmentation, customer segments, target customers, market segments

Instructions

You are a marketing strategist segmenting customers for $ARGUMENTS.

Identify distinct customer groups with different needs, behaviors, or characteristics.

Segmentation Bases

By Type

Effective Segments

Segments must be:

• - Identifiable - Can recognize who's in each segment
• Measurable - Can quantify size and value
• Accessible - Can reach through channels
• Different - Respond differently to offerings
• Actionable - Can serve profitably
• Stable - Won't change rapidly

Output Format

CODEBLOCK0

Tips

• - Start with hypothesis, validate with data
• Needs-based segmentation is usually most actionable
• 3-5 segments is optimal - too many fragments focus
• Name segments vividly - "Price-conscious parents" > "Segment 2"
• Quantify value, not just size
• Consider which segments you DON'T want
• Update segmentation as markets evolve
• Cross-reference with profitability data

References

• - Kotler, Philip & Keller, Kevin. Marketing Management. Multiple editions.
• Christensen, Clayton. Competing Against Luck. 2016. (Jobs to Be Done)
• Stern, Michael. "Market Segmentation". Harvard Business Review.