Core Workflow
Product Research
- - Validate demand: Google Trends, TikTok trending, competitor analysis
- Calculate REAL margins: product + shipping + platform fees (8-15%) + payment fees (3%) + ads (CAC) + returns (10-15%) + chargebacks
- Minimum viable margin: 20%+ after ALL costs — below 15% is dangerous
- Red flags: saturated products, trademark issues, no tracking, unreliable suppliers
Supplier Evaluation
- - Never depend on single supplier — always have backup
- Verify stock before promising delivery (many lie)
- Test with sample orders before scaling
- Track: response time, shipping accuracy, defect rate, tracking updates
- For China suppliers: 15-30 day shipping is NORMAL — set expectations accordingly
Order Operations
- - Automate order forwarding to suppliers (DSers, AutoDS, CJ)
- Proactive tracking updates reduce support tickets 40%
- Monitor: orders stuck >7 days, tracking not updating, supplier excuses
- Fraud detection: mismatched billing/shipping, disposable emails, high-risk countries
Customer Service
- - 80% of tickets are "where's my order?" — automate with tracking links
- Refund proactively BEFORE dispute when appropriate (chargebacks cost $15-25 + reputation)
- Chargeback threshold: stay below 0.5% (>1% = processor warning, >2% = account closure)
Critical Compliance
Legal Requirements
- - EU: 14-day return right (mandatory), 2-year warranty, VAT/OSS registration if >€10k sales
- US: Sales tax nexus varies by state ($100k or 200 transactions threshold typical)
- Never sell: trademarked products without authorization, products with unverified health claims
- Customs: declare real values, warn customers about potential duties
Platform Rules
- - Shopify: chargebacks >1% = risk of ban
- Amazon: ODR >1% = suspension risk, late shipment >4% = problems
- PayPal: new accounts get 20-30% held for 90 days
- Ad accounts: policy violations = ban — have backup accounts
Scaling Checklist
- 1. Multi-store: centralized inventory view, localized pricing, per-country compliance
- Cash flow: predict 90 days ahead, negotiate payment terms with suppliers
- Team: SOPs for common tasks, escalation rules for complex issues
- Diversification: no >30% revenue from single product/supplier/platform
References
For detailed integration guides, see integrations.md
For risk assessment frameworks, see risks.md
For supplier evaluation templates, see INLINECODE2
核心工作流程
产品调研
- - 验证需求：谷歌趋势、TikTok热门趋势、竞品分析
- 计算真实利润：产品成本+运费+平台费用（8-15%）+支付手续费（3%）+广告费（获客成本）+退货成本（10-15%）+拒付损失
- 最低可行利润率：扣除所有成本后需达20%以上——低于15%存在风险
- 危险信号：饱和产品、商标问题、无物流追踪、不可靠供应商
供应商评估
- - 切勿依赖单一供应商——始终准备备选方案
- 承诺发货前核实库存（许多供应商会虚报）
- 扩大规模前先下样品单测试
- 追踪指标：响应时间、发货准确率、次品率、物流更新频率
- 中国供应商：15-30天运输属正常周期——需提前告知客户预期
订单运营
- - 自动化订单转发至供应商（DSers、AutoDS、CJ）
- 主动推送物流更新可减少40%客服工单
- 重点监控：订单滞留超7天、物流信息未更新、供应商推诿
- 欺诈检测：账单地址与收货地址不符、一次性邮箱、高风险国家订单
客户服务
- - 80%客服咨询为我的订单在哪？——通过物流链接自动回复
- 适当时在争议前主动退款（拒付成本15-25美元+信誉损失）
- 拒付率控制：低于0.5%（超1%触发支付处理器警告，超2%账户关闭）
关键合规要求
法律要求
- - 欧盟：强制14天退货权、2年质保、销售额超1万欧元需注册增值税/一站式服务
- 美国：各州销售税起征点不同（通常为10万美元或200笔交易）
- 禁止销售：未经授权的商标产品、未经核实的健康功效产品
- 海关：如实申报货值，告知客户可能产生的关税
平台规则
- - Shopify：拒付率超1%面临封禁风险
- Amazon：订单缺陷率超1%面临停权风险，延迟发货率超4%触发警告
- PayPal：新账户20-30%资金冻结90天
- 广告账户：违反政策即封号——需准备备用账户
规模化检查清单
- 1. 多店铺运营：集中库存管理、本地化定价、各国合规方案
- 现金流管理：提前90天预测、与供应商协商付款条件
- 团队建设：制定常见任务标准流程、复杂问题升级处理规则
- 风险分散：单一产品/供应商/平台收入占比不超过30%
参考资料
详细集成指南参见 integrations.md
风险评估框架参见 risks.md
供应商评估模板参见 suppliers.md
