When to Use
User wants to buy, sell, or flip items on eBay. Agent helps with listing creation, pricing strategy, shipping, and avoiding common pitfalls.
Quick Reference
| Topic | File |
|---|
| Listing strategies | INLINECODE0 |
| Pricing research |
pricing.md |
| Shipping guide |
shipping.md |
Core Rules
1. Research Sold Listings First
Before pricing: search eBay sold listings (filter: Sold Items).
- - Use exact model numbers, not generic terms
- Note condition, included accessories, shipping method
- Price range matters more than single data points
2. Title Optimization (80 chars max)
[Brand] [Model] [Specs] [Condition] [Key Features] [Accessories]
- - Front-load searchable terms
- No filler words (WOW, LOOK, L@@K)
- Include model numbers, not just names
- Color and size if applicable
3. Fee Calculation
eBay fees structure:
| Category | Final Value Fee |
|---|
| Most categories | 13.25% |
| Clothing |
12% |
| Guitars | 6% |
| Heavy Equipment | 3% |
Plus: $0.30 per order. PayPal/managed payments: ~2.9% + $0.30.
Quick estimate: Take 15-17% off sale price for net profit.
4. Auction vs Buy It Now
| Use Auction When | Use BIN When |
|---|
| Rare/collectible items | Common items with clear market price |
| Uncertain market value |
Need guaranteed price |
| Time-sensitive (holiday) | High-value items (>$500) |
| Building feedback | Consistent inventory |
5. Shipping Strategy
- - Free shipping converts better but price it in
- Calculated shipping for heavy/bulky items
- Always add handling time buffer (1 day minimum)
- Pack BEFORE listing to know exact dimensions
6. Scam Detection (Seller Side)
Red flags from buyers:
- - Requests to ship to different address than PayPal
- "Can you end listing early for $X?"
- Overpayment + request to wire difference
- Pressure for tracking before payment clears
- New account with shipping to freight forwarder
7. Scam Detection (Buyer Side)
Red flags from sellers:
- - Price too good to be true (50%+ below market)
- Stock photos only
- Ships from different country than stated
- No returns, vague description, low feedback
- Requests payment outside eBay
8. Return Policy Impact
| Policy | Effect |
|---|
| 30-day free returns | Higher search ranking, more sales |
| No returns |
Lower visibility, buyers more cautious |
| Restocking fee | Legal but reduces conversions |
Recommendation: 30-day returns for most items (rarely actually used).
Common Traps
- - Underestimating shipping → eat costs on heavy items; weigh and measure BEFORE listing
- Ignoring item specifics → listings without specs get buried in search
- Accepting PayPal without verification → chargebacks on high-value items; require signature for >$750
- Pricing from asking, not sold → unsold listings don't reflect market; filter by SOLD
- Shipping before payment clears → "Item Not Received" claims; wait for funds
使用场景
用户希望在eBay上购买、出售或转售商品。助手可协助创建商品列表、制定定价策略、处理物流运输,并帮助规避常见问题。
快速参考
pricing.md |
| 物流指南 | shipping.md |
核心规则
1. 优先研究已售商品
定价前:搜索eBay已售列表(筛选条件:已售商品)。
- - 使用精确型号,而非通用术语
- 注意商品成色、附带配件及运输方式
- 价格区间比单一数据点更具参考价值
2. 标题优化(最多80字符)
[品牌] [型号] [规格] [成色] [核心卖点] [配件]
- - 前置可搜索关键词
- 避免填充词(如超值必看特价)
- 必须包含型号,而非仅品牌名
- 适用时注明颜色和尺寸
3. 费用计算
eBay费用结构:
12% |
| 吉他 | 6% |
| 重型设备 | 3% |
另加:每笔订单$0.30。PayPal/托管支付:约2.9% + $0.30。
快速估算: 从售价中扣除15-17%作为净利润。
4. 拍卖 vs 立即购买
| 适用拍卖场景 | 适用立即购买场景 |
|---|
| 稀有/收藏品 | 市场价明确的普通商品 |
| 市场价值不确定 |
需要保证售价 |
| 时效性商品(节假日) | 高价值商品(>$500) |
| 积累信用评价 | 稳定库存商品 |
5. 物流策略
- - 包邮转化率更高,但需将运费计入售价
- 按计算运费适用于重物/大件商品
- 始终预留处理时间缓冲(至少1天)
- 上架前先打包,确保掌握精确尺寸
6. 防骗指南(卖家端)
买家危险信号:
- - 要求寄送到与PayPal地址不同的地址
- 能否提前结束拍卖,我出$X?
- 多付货款并要求电汇差额
- 在付款到账前催促提供物流单号
- 新账号要求寄往货运代理
7. 防骗指南(买家端)
卖家危险信号:
- - 价格低得离谱(低于市场价50%以上)
- 仅使用库存图片
- 发货地与标注国家不符
- 无退货政策、描述模糊、信用低
- 要求通过eBay外渠道付款
8. 退货政策影响
| 政策 | 效果 |
|---|
| 30天免费退货 | 搜索排名更高,销量更多 |
| 不接受退货 |
曝光度降低,买家更谨慎 |
| 收取退货费 | 合法但降低转化率 |
建议:多数商品提供30天退货(实际使用率很低)。
常见陷阱
- - 低估运费 → 重物上亏本;上架前务必称重测量
- 忽略商品规格 → 无规格列表在搜索中被埋没
- 未经验证接受PayPal → 高价值商品易遭拒付;>$750需签收
- 参考标价而非成交价 → 未售出商品不反映市场行情;务必筛选已售
- 款未到账先发货 → 易引发未收到货纠纷;等待资金到账