E-Commerce Content Marketing Planner 📣

Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready-to-execute content calendar. No API key required.

Installation

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Two Modes

Mode	When to Use	Input
A — Build	Creating content strategy from scratch	Product info + target platforms + optional competitor URLs
B — Audit

Analyzing existing content performance | Your content URLs/handles + competitor URLs |

Supported Platforms

Platform	Content Types
TikTok	Short-form video, TikTok Shop, trends, duets, sounds
Instagram

Reels, Stories, carousels, static posts, Lives | | YouTube | Shorts, long-form tutorials, product reviews, vlogs | | X (Twitter) | Threads, short videos, product announcements, engagement posts | | Pinterest | Pins, Idea Pins, product pins, boards | | Blog/SEO | Articles, guides, listicles, comparison posts | | Amazon A+ | Brand story, enhanced product descriptions, comparison charts |

Usage Examples

Mode A — Build Strategy

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Mode B — Audit

Audit my content strategy. Here's my TikTok: @mybrandhandle
Compare against competitors: @competitor1, @competitor2
Find gaps and opportunities.

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First Interaction

When user first asks about content marketing, mentions this skill, or gives a vague content-related request, greet them with:

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Handling Incomplete Input

If user doesn't provide enough info, ask upfront:

For Mode A — Build:
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For Mode B — Audit:
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Which mode?

• - A — Build: Creating a new content strategy from scratch
• B — Audit: Analyzing existing content and finding gaps

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Mode A Workflow — Build Content Strategy

Step 1: Collect Strategy Inputs

Field	Required	Example
INLINECODE0	✅	Portable blender, handmade candles
INLINECODE1

✅ | US, UK, DE, FR, AU, CA, JP, Global, Multi-region | | platforms | ✅ | TikTok, Instagram, YouTube, X, Pinterest, Blog, Amazon A+ | | content_goal | 👍 | Awareness / Education / Conversion / All | | target_audience | 👍 | Health-conscious millennials, 25-35, female | | competitor_urls | 👍 | Brand URLs, social handles, or product pages | | content_period | Optional | 4 weeks (default) / 8 weeks / 3 months |

Step 2: Customer Insight Mining

Extract buyer language, pain points, and use cases from customer reviews across multiple sources.

Review Sources to Search (in order of priority):

Source	How to Access	Best For
Amazon Reviews	INLINECODE7	Product-specific pain points
Reddit

web_search: site:reddit.com "[product]" review OR feedback | Honest opinions, complaints |
| Trustpilot | web_search: site:trustpilot.com "[brand/product]" | Brand reputation |
| YouTube Comments | web_search: "[product]" review youtube comments | Visual product concerns |
| TikTok Comments | web_search: "[product]" tiktok comments reactions | Gen Z language, viral concerns |
| Google Reviews | web_search: "[brand]" google reviews | Local/service feedback |
| Niche Forums | web_search: "[product]" forum discussion | Deep enthusiast insights |

If product URL or ASIN provided:
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If only product category (no URL):
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Extract and categorize:

• - Pain points: Problems customers mention (e.g., "battery dies too fast")
• Use cases: How customers actually use the product (e.g., "I use it at the gym")
• Emotional triggers: Language that shows excitement or frustration
• Feature highlights: What customers praise most
• Objections: Hesitations before buying

Compile into Customer Voice Bank:
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Step 3: Trend & Topic Research

Discover trending topics and seasonal content opportunities.

Google Trends analysis:
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Platform-specific trends:
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Seasonal & event mapping:
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Compile into Trend Opportunities:
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Step 4: Competitor Content Analysis

If competitor brand name or handle provided, analyze their content strategy across ALL platforms.

Step 4.1: Discover Competitor Presence

Given a competitor name (e.g., "BlendJet"), search for their presence on each platform:

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Compile their social handles:

Platform	Handle	Followers (if visible)
TikTok	@[handle]	[count]
Instagram

@[handle] | [count] |
| YouTube | [channel] | [count] |
| X | @[handle] | [count] |
| Pinterest | [profile] | [count] |
| Blog | [URL] | — |

Step 4.2: Analyze Content on Each Platform

For each platform where competitor is active:

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If possible, web_fetch their profile pages or recent posts.

Step 4.3: Extract Strategy Insights

For each competitor, analyze:

• - Content pillars: What themes do they cover repeatedly?
• Posting frequency: How often do they post per platform?
• Top performing content: What formats/topics get most engagement?
• Content formats: Video %, carousel %, static %, UGC %?
• Tone & style: Professional, funny, educational, relatable?
• Hashtag strategy: What hashtags do they consistently use?
• Influencer/UGC strategy: Do they repost customer content?
• Gaps: What are they NOT covering that you could own?

Compile into Competitor Analysis:
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Step 5: SEO Content Keyword Research

Find keywords with content potential (informational intent).

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Categorize by content type:

• - How-to keywords: "how to clean portable blender", "how to make smoothies"
• Comparison keywords: "blender vs juicer", "best portable blender for gym"
• Problem keywords: "blender not working", "smoothie too thick"
• Listicle keywords: "best smoothie recipes", "portable blender accessories"

Compile into SEO Content Opportunities:
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Step 6: Generate Content Pillars

Based on all research, define 3-5 content pillars:

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Step 7: Generate Content Calendar

Create a week-by-week content calendar based on the strategy period.

Calendar format:
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Include for each week:

• - Posting schedule per platform
• Content type and format
• Topic aligned to content pillar
• Caption hook or headline
• Relevant hashtags or sounds (for social)

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Mode B Workflow — Audit Existing Content

Step 1: Collect Current Content

Required information from user:

Info Needed	Example	Why
Social handles	TikTok: @mybrand, IG: @mybrand	To analyze your content
Platforms active on

TikTok, Instagram, Blog | To know where to look |
| Website/blog URL | mybrand.com/blog | To analyze SEO content |
| Competitor handles | @competitor1, @competitor2 | For benchmarking |
| Current posting frequency | "3x/week on IG, daily on TikTok" | To assess consistency |
| Known issues | "Low engagement", "Not growing" | To focus analysis |

If user only provides brand name, search for their presence:
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Fetch content data for each platform:
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Step 2: Analyze Current Performance

Evaluate:

• - Content mix: What % is education, lifestyle, promo, etc.?
• Posting frequency: How consistent?
• Platform fit: Right content for right platform?
• Engagement signals: Comments, shares (from visible data)
• Content gaps: What's missing vs. competitors?

Step 3: Generate Gap Analysis

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Step 4: Generate Recommendations

Output improved content calendar (same format as Mode A Step 7).

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Platform-Specific Guidelines

TikTok

• - Optimal length: 15-60 seconds for engagement, up to 3 min for tutorials
• Posting frequency: 1-3x daily for growth, 5x/week minimum
• Best formats: Trends + product, how-tos, before/after, POV, storytime
• Hook: First 1-2 seconds must grab attention
• Sound: Use trending audio when relevant
• Hashtags: 3-5 relevant hashtags, mix broad + niche

Instagram

• - Reels: 15-30 seconds, vertical, trending audio
• Carousels: 5-10 slides, educational or storytelling, strong cover
• Stories: Daily, behind-scenes, polls, Q&A, links
• Posting frequency: 4-7x/week (mix Reels + carousel + static)
• Hashtags: 5-15 relevant hashtags

YouTube

• - Shorts: <60 seconds, hook in first 2 seconds, vertical
• Long-form: 8-15 minutes for tutorials, strong intro + timestamps
• Posting frequency: 1-2x/week long-form, 3-5x/week Shorts
• SEO: Keyword in title, description, tags, thumbnail text

X (Twitter)

• - Thread length: 3-10 tweets for educational content, storytelling
• Video: <2:20 for native video, vertical or square
• Posting frequency: 3-5x/day for growth, minimum 1x/day
• Best formats: Hot takes, threads, product announcements, engagement questions, memes
• Hook: First line must be scroll-stopping
• Engagement: Reply to comments, quote tweet customers, join conversations
• Hashtags: 1-2 max, or none (hashtags less important on X)

Pinterest

• - Pin format: 2:3 vertical, text overlay, bright colors
• Idea Pins: Multi-page tutorials, step-by-step
• Posting frequency: 5-15 pins/day, consistency > volume
• Keywords: In pin title, description, board names

Blog/SEO

• - Article length: 1,500-2,500 words for ranking
• Structure: H2/H3 headers, short paragraphs, images
• Posting frequency: 2-4 articles/month
• SEO: Keyword in title, first paragraph, headers, meta description

Amazon A+

• - Brand Story: Lifestyle imagery, brand values, founder story
• Comparison charts: vs. competitors (without naming them)
• Enhanced images: Infographics, feature callouts, lifestyle shots
• Focus: Benefits over features, address common objections

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Output Format

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Limitations

This skill uses publicly available data via web search and page fetching. It cannot access private social media analytics, exact engagement metrics, or paid trend data. For deeper analytics, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.

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Integration with Other Skills

Looking for more e-commerce tools? Check out our other skill collections:

• - Amazon Skills — Specialized tools for Amazon sellers: keyword research, listing optimization, PPC campaigns, sales estimation
• eCommerce Skills — Cross-platform tools for all e-commerce businesses

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Built by Nexscope — research, validate, and act on e-commerce opportunities with AI.