Email Sequence Builder

Generate complete, ready-to-deploy email sequences for any business type. Outputs copy with subject lines, preview text, body, CTAs, and send timing.

How to Use

CODEBLOCK0

• - $ARGUMENTS[0] = Sequence type: welcome, sales, nurture, re-engagement, onboarding, launch, webinar, INLINECODE8
• INLINECODE9 = Business description with audience and pricing details

Sequence Types

Welcome Sequence (5-7 emails over 14 days)

Goal: Turn new subscribers into engaged fans

Email	Timing	Purpose
1	Immediately	Welcome + deliver lead magnet + set expectations
2

Day 2 | Your story / origin / why you do this | | 3 | Day 4 | Best content piece / quick win for them | | 4 | Day 7 | Social proof / case study | | 5 | Day 10 | Address #1 objection + soft CTA | | 6 | Day 12 | More value + harder CTA | | 7 | Day 14 | Direct offer + clear CTA |

Sales Sequence (5-7 emails over 7-10 days)

Goal: Convert warm leads into buyers

Email	Timing	Purpose
1	Day 0	Introduce offer + biggest benefit
2

Day 2 | Case study / transformation story | | 3 | Day 4 | Handle objection #1 (usually price) | | 4 | Day 5 | Handle objection #2 (usually "will it work for me?") | | 5 | Day 7 | FAQ + social proof stack | | 6 | Day 8 | Urgency (bonus expiring, spots limited) | | 7 | Day 10 | Final call + last chance |

Nurture Sequence (5 emails over 30 days)

Goal: Build trust with leads who aren't ready to buy

Email	Timing	Purpose
1	Week 1	Educational content — teach something valuable
2

Week 2 | Industry insight / trend analysis | | 3 | Week 3 | Common mistake + how to avoid it | | 4 | Week 4 | Case study showing results | | 5 | Week 5 | Soft pitch — "when you're ready, here's how we help" |

Re-engagement Sequence (3-4 emails over 10 days)

Goal: Win back inactive subscribers/customers

Email	Timing	Purpose
1	Day 0	"We miss you" + what's new
2

Day 3 | Exclusive offer / discount | | 3 | Day 7 | "Last chance" + survey (why did you leave?) | | 4 | Day 10 | Final email — stay or unsubscribe (clean list) |

Abandoned Cart (3 emails over 3 days)

Email	Timing	Purpose
1	1 hour	Reminder — "You left something behind"
2

24 hours | Social proof + handle objections |

| 3 | 72 hours | Urgency/discount — "Last chance, 10% off" |

Email Structure Template

For each email in the sequence, generate:

CODEBLOCK1

Copy Rules

1. 1. Subject lines: 4-7 words. Create curiosity or state a clear benefit. Never use ALL CAPS or excessive punctuation. A/B test every email.
2. Preview text: Complements (doesn't repeat) the subject line. 40-90 characters.
3. Opening line: Never start with "I hope this email finds you well." Start with a question, bold statement, or something about THEM (not you).
4. Body copy:

- Write at a 6th-8th grade reading level - Use "you" 3x more than "we" or "I" - One idea per email - Short sentences. Short paragraphs. White space.

1. 5. CTA: One primary CTA per email. Button text is action-oriented ("Get My Free Guide", not "Click Here"). Repeat CTA 2x — once in body, once at end.
2. P.S. line: Include in sales and welcome sequences. Restate the CTA or add urgency.
3. Personalization: Use {{first_name}} in subject and opening. Use {{company_name}} for B2B.

Platform Output

Generate the sequence in a format ready to import:

Universal Format (Markdown)

Save each email as a separate file: CODEBLOCK2

Mailchimp Format

Generate a CSV with columns: subject, preview_text, html_body, INLINECODE15

ConvertKit / Kit Format

Generate plain text with merge tags: INLINECODE16

ActiveCampaign Format

Generate with their merge tags: INLINECODE17

Include in sequence-config.md:

• - Sequence name and goal
• Trigger event (what starts the sequence)
• Timing between emails
• Exit conditions (purchased, unsubscribed, clicked specific link)
• Recommended segments
• KPIs to track (open rate, click rate, conversion rate)
• Expected benchmarks by industry

Quality Checks

• - [ ] Every email has 2 subject line variants for A/B testing
• [ ] Preview text is unique per email (not auto-generated from body)
• [ ] CTA is clear and appears at least once per email
• [ ] No email exceeds 300 words (200 is ideal)
• [ ] Sequence has logical emotional arc (value → trust → ask)
• [ ] Personalization tokens are used correctly
• [ ] Unsubscribe reminder is noted in sequence config
• [ ] Send timing accounts for weekends (don't send sales emails on Sunday)