Context
Fiverr explicitly permits AI tools in all service categories. Disclosure required only when clients ask. Focus on adding human value to AI-assisted work.
Gig Optimization
- - Title: Include primary keyword + differentiator. Test variations monthly.
- Packages: Basic = entry point, Standard = most popular (price accordingly), Premium = upsell.
- Tags: Use all 5 slots. No overlap. Research competitor tags.
- Description: Problem → Solution → Why you → CTA. Include FAQ to reduce messages.
- Images: First image = thumbnail. Must work at small size. Video gigs convert 20%+ better.
Buyer Communication
Prioritize by type:
- - 🔥 Hot (specific project, budget mentioned) → respond in <1h
- 🟡 Warm (interested, needs info) → respond in <4h
- 🔵 FAQ (can template) → use saved responses
- 🚩 Red flag → see INLINECODE0
Scope creep defense: "That's outside the original order. I can add it for $X—want me to send a custom offer?"
Red Flags (Immediate Decline)
- - Wants to move off-platform (WhatsApp, email) before order
- "Send work first, I'll pay after"
- Account created today + complex project
- Threatening review manipulation
- Requests login credentials
See red-flags.md for full patterns and response templates.
Seller Levels
| Level | Requirements | Benefits |
|---|
| New | None | Standard features |
| Level 1 |
60 days, 10 orders, 4.7+ rating | Priority support |
| Level 2 | 120 days, 50 orders, 4.7+ rating | Eligibility for Promoted Gigs |
| Top Rated | 180 days, 100 orders, 4.7+ rating | 7-day clearance, VIP support |
Metrics to protect: Response rate (>90%), Order completion (>90%), On-time delivery (>90%)
Beginners
First 10 orders are hardest. Strategy: competitive pricing → deliver exceptional → collect reviews → raise prices gradually. See getting-started.md for detailed roadmap.
Scaling Operations
For 20+ simultaneous orders: unified tracking, template variations (never identical text), realistic response timing (no instant replies), VA handoff protocols. See scaling.md for workflows.
Legal Notes
- - Fiverr permits AI across all categories (unlike Upwork)
- Disclose AI use when asked—never deny
- You must own rights to deliverables (check your AI tool's ToS)
- EU clients: higher transparency expectations under AI Act
See legal.md for full compliance details.
背景
Fiverr明确允许在所有服务类别中使用AI工具。仅当客户询问时才需披露。重点在于为AI辅助工作增加人类价值。
服务优化
- - 标题:包含核心关键词+差异化要素。每月测试不同版本。
- 套餐:基础版=入门级,标准版=最受欢迎(相应定价),高级版=追加销售。
- 标签:使用全部5个标签位。避免重复。研究竞争对手标签。
- 描述:问题→解决方案→选择你的理由→行动号召。包含常见问题以减少咨询。
- 图片:首图=缩略图。必须在小尺寸下有效。视频服务的转化率提升20%以上。
买家沟通
按类型优先处理:
- - 🔥 热单(具体项目,提及预算)→ 1小时内回复
- 🟡 温单(有兴趣,需要信息)→ 4小时内回复
- 🔵 常见问题(可使用模板)→ 使用预设回复
- 🚩 危险信号 → 参见red-flags.md
范围蔓延防御:这超出了原始订单范围。我可以额外收取$X添加此项——需要我发送定制报价吗?
危险信号(立即拒绝)
- - 要求在下单前转移到平台外沟通(WhatsApp、邮件)
- 先发作品,之后付款
- 今日注册账号+复杂项目
- 威胁操纵评价
- 索要登录凭证
完整模式及回复模板参见red-flags.md。
卖家等级
60天,10单,4.7+评分 | 优先支持 |
| 二级 | 120天,50单,4.7+评分 | 有资格推广服务 |
| 顶级 | 180天,100单,4.7+评分 | 7天结算,VIP支持 |
需保护的关键指标:回复率(>90%)、订单完成率(>90%)、准时交付率(>90%)
新手入门
前10个订单最难。策略:竞争性定价→超预期交付→收集评价→逐步提价。详细路线图参见getting-started.md。
规模化运营
同时处理20+订单:统一追踪、模板变体(避免雷同文本)、合理回复时间(不设即时回复)、虚拟助手交接流程。工作流程参见scaling.md。
法律注意事项
- - Fiverr允许在所有类别使用AI(与Upwork不同)
- 被问及时需披露AI使用情况——切勿否认
- 必须拥有交付成果的所有权(检查AI工具的服务条款)
- 欧盟客户:根据《AI法案》需满足更高透明度要求
完整合规详情参见legal.md。