When the user wants to design, optimize, or audit website footers. Also use when the user mentions "footer," "page footer," "site footer," "footer links," "footer navigation," "footer SEO," "footer design," "footer CTA," "multi-column footer," or "footer sitemap." For main nav, use navigation-menu-generator.
Guides footer design for SEO, UX, and conversion. Footers provide secondary navigation, support crawlability, and engage users below the fold (66% of engagement happens there).
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for key pages and audience.
Identify:
1. Site type: Marketing, e-commerce, SaaS, blog
Footer goals: Navigation, lead capture, trust, legal
Platform: Web, mobile, both
Essential Footer Elements
Navigation & Links
- Links to high-priority pages: About, Contact, Services, FAQs
Related blog posts and internal content links
XML or HTML sitemap links
Product/service category links (e-commerce)
Avoid excessive links: Google warns that too many internal links can harm SEO; link only to high-priority pages
Business Information
- Physical address, phone, email
Social media profile links (Follow us) -> distinct from social-share-generator (share this page)
Copyright and legal information (Privacy Policy, Terms of Service)
User Engagement
- Newsletter signup forms
Call-to-action buttons
Customer testimonials or support resources
SEO Best Practices
Practice
Purpose
Strategic linking
Link to important pages; avoid link bloat
Descriptive anchor text
Target keywords; avoid "Click here" |
| Text links | Prefer text over images for crawlers |
| No dead ends | Ensure pages link to other content |
| Semantic HTML | <footer>, proper landmark roles |
Link Strategy
- Footer links help crawlers discover pages and understand site structure
Too many links can dilute page context; keep focused
Include sitemap link for comprehensive discovery
UX Guidelines
Placement & Visibility
- Footer at bottom; visible without dominating desktop view
Mobile: Valuable for users who don't scroll to top
Secondary navigation; complements header nav
Organization
- Group links by category (Product, Company, Legal, Support)
Use clear headings for each column
Prioritize most-used links
Accessibility
Requirement
Practice
Contrast
4.5:1 for link text
Touch targets
>=44x44px on mobile |
| Keyboard | Full keyboard navigation |
| Screen readers | Proper heading hierarchy, landmark roles |
Output Format
- Footer structure (columns, link groups)
Link list with anchor text suggestions
SEO checklist
Accessibility checklist
Related Skills
- navigation-menu-generator: Footer complements header nav
social-share-generator: Footer has profile links (Follow us); social-share has share buttons (share this page) -> different use cases
xml-sitemap: Footer can link to sitemap
internal-links: Footer is secondary internal linking
newsletter-signup-generator: Footer often hosts signup forms
