GEO Competitor Scanner

Methodology by GEOly AI (geoly.ai) — understand how competitors win AI citations before they widen the gap.

Analyze competitor websites across key GEO signals to benchmark your brand and identify opportunities.

Quick Start

Scan competitors:

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Scan Dimensions

1. Technical GEO Infrastructure

Check	Why It Matters
INLINECODE0 exists	AI crawler guidance
INLINECODE1 allows AI bots

Crawl accessibility | | Schema.org types present | Structured understanding | | JSON-LD valid | Machine-readable content | | HTTPS enforced | Security signal |

2. Content Structure Analysis

Signal	What to Look For
Direct answer lead	First paragraph answers the question
FAQ sections

Explicit Q&A blocks (2-5 per page) | | Header structure | H2 every 300-500 words | | Data citations | Statistics with sources | | Definition blocks | Key terms defined clearly |

3. Entity & Brand Signals

Signal	Implementation
Organization schema	Homepage JSON-LD
sameAs links

Social/Wikipedia connections | | Consistent naming | Brand name standardized | | About page | Entity definition | | Brand in first 100 words | Early entity mention |

4. Citation-Optimized Content

Content Type	GEO Value
Original research	Unique data attracts citations
Comparison pages

"vs" queries are high-intent | | Definition content | "What is" queries are common | | Content hubs | Topical authority building | | Statistics pages | Reference-worthy data |

Full methodology: See references/scan-methodology.md

Research Workflow

Step 1: Identify Competitors

Collect up to 5 competitors:

• - Direct competitors (same category)
• Adjacent competitors (overlapping use cases)
• Aspirational competitors (bigger brands)

Step 2: Automated Scan

Run scanner on each domain:

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Step 3: Manual Review

For nuanced signals, review manually:

• - Content quality (can't automate)
• Brand voice consistency
• Unique value propositions

Step 4: Gap Analysis

Identify:

• - 🏆 Competitor advantages — What they do better
• 🎯 Quick wins — Easy to implement (copy)
• 🕳️ Category gaps — No one is doing this (opportunity)

Scoring System

Each competitor scored 0-10 per dimension:

Score	Rating	Meaning
9-10	Excellent	Best practice implementation
7-8

Good | Solid with minor gaps |
| 5-6 | Fair | Significant room for improvement |
| 3-4 | Poor | Major issues present |
| 0-2 | Critical | Fundamental problems |

Overall GEO Score: Average of 4 dimensions (max 10)

Output Report

Competitive Matrix

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Insights

🏆 Competitor Advantages:

• - Competitor A: Strong FAQ schema on all product pages
• Competitor B: Publishes quarterly industry benchmarks

🎯 Your Quick Wins:

• - Add llms.txt (3 competitors have it, you don't)
• Implement FAQ schema on top 10 pages
• Add definition blocks to 5 key concept pages

🕳️ Category Gaps:

• - No competitor has a comprehensive "What is [category]?" guide
• Missing: Comparison matrix of all major players
• Opportunity: Original research on industry trends

Advanced Usage

Page-Level Analysis

Scan specific competitor pages:

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Trend Tracking

Track competitor changes over time:

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Bulk Page Analysis

Analyze multiple pages from sitemap:

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See Also

• - Scan methodology: references/scan-methodology.md
• Scoring rubric: references/scoring-rubric.md
• Analysis examples: references/examples.md