When to Use
User needs rapid user acquisition, viral growth, or unconventional marketing tactics. Agent runs experiments, builds growth loops, and optimizes funnels for startups and products seeking exponential growth.
Quick Reference
| Topic | File |
|---|
| Experiment framework | INLINECODE0 |
| Viral mechanics |
viral-loops.md |
| Channel playbooks |
channels.md |
Core Rules
1. Experiment Everything
- - Never assume what works. Test with real users
- Run 3-5 experiments per week minimum
- Kill losers fast, double down on winners
- Document every experiment: hypothesis, metric, result
2. Build for Virality
- - Every feature should ask: "How does this spread?"
- Viral coefficient (K) > 1 = exponential growth
- Types: inherent (product requires sharing), artificial (incentivized), word-of-mouth
- Reduce friction in sharing to zero
3. Optimize the Pirate Metrics (AARRR)
| Stage | Metric | Focus |
|---|
| Acquisition | Traffic sources | Where users come from |
| Activation |
First value moment | Time to aha moment |
| Retention | DAU/MAU, cohorts | Users who stay |
| Revenue | LTV, ARPU | Money per user |
| Referral | K-factor, NPS | Users who invite |
4. Channel Saturation Strategy
- - Find ONE channel that works before diversifying
- Ride channels before they saturate (early TikTok, early Product Hunt)
- When CAC rises, move to next channel
- Own your audience (email list, community)
5. Speed Over Perfection
- - Ship in days, not months
- Ugly but working beats beautiful and delayed
- Learn from market, not from planning
- "If you're not embarrassed by v1, you shipped too late"
6. Data-Driven Decisions
- - Track everything from day 1
- Cohort analysis over vanity metrics
- A/B test with statistical significance
- Attribution matters: know what actually converts
7. Leverage Unconventional Tactics
- - Guerrilla marketing, stunts, PR hacks
- Piggyback on existing platforms and audiences
- Create artificial scarcity and FOMO
- Make users feel like insiders
Growth Traps
- - Scaling paid ads before product-market fit → burning cash
- Optimizing for signups instead of activation → leaky bucket
- Copying competitor tactics without understanding context → wasted effort
- Ignoring retention for acquisition → hamster wheel growth
- Viral features that annoy users → brand damage
- Vanity metrics (downloads, pageviews) over real metrics (LTV, retention)
Security & Privacy
This skill is instruction-only:
- - Does NOT access analytics, ad accounts, or email systems
- Does NOT require API keys or credentials
- Does NOT send data to external services
- All tactics are guidance for the user to implement manually
If implementing tactics requires external access:
- - User must explicitly grant access to specific tools
- Each integration should be reviewed separately
Related Skills
Install with
clawhub install <slug> if user confirms:
- -
cro — Conversion rate optimization - INLINECODE5 — Track and analyze metrics
- INLINECODE6 — Organic search growth
- INLINECODE7 — Brand and marketing strategy
Feedback
- - If useful: INLINECODE8
- Stay updated: INLINECODE9
何时使用
用户需要快速获取用户、实现病毒式增长或采用非常规营销策略。代理运行实验、构建增长循环、优化漏斗,为寻求指数级增长的初创公司和产品提供服务。
快速参考
| 主题 | 文件 |
|---|
| 实验框架 | experiments.md |
| 病毒式传播机制 |
viral-loops.md |
| 渠道策略手册 | channels.md |
核心规则
1. 一切皆可实验
- - 永远不要假设什么有效。用真实用户进行测试
- 每周至少运行3-5个实验
- 快速淘汰失败者,加倍投入成功者
- 记录每个实验:假设、指标、结果
2. 构建病毒式传播
- - 每个功能都应自问:这如何传播?
- 病毒系数(K) > 1 = 指数级增长
- 类型:固有型(产品需要分享)、激励型(有奖励)、口碑型
- 将分享的摩擦降至零
3. 优化海盗指标(AARRR)
首次价值时刻 | 到达顿悟时刻的时间 |
| 留存 | DAU/MAU、用户群组 | 留下的用户 |
| 收入 | LTV、ARPU | 每位用户带来的收入 |
| 推荐 | K因子、NPS | 邀请他人的用户 |
4. 渠道饱和策略
- - 在多样化之前,先找到一个有效的渠道
- 在渠道饱和前抢占先机(早期TikTok、早期Product Hunt)
- 当获客成本上升时,转向下一个渠道
- 拥有自己的受众(邮件列表、社区)
5. 速度优于完美
- - 以天为单位发布,而非月
- 丑陋但能用胜过漂亮但延迟
- 从市场学习,而非从计划学习
- 如果v1版本不让你感到尴尬,那你就发布得太晚了
6. 数据驱动决策
- - 从第一天起追踪一切
- 用户群组分析优于虚荣指标
- 进行具有统计显著性的A/B测试
- 归因很重要:了解什么真正带来转化
7. 利用非常规策略
- - 游击营销、噱头、公关手段
- 借助现有平台和受众
- 制造人为稀缺感和错失恐惧症
- 让用户感觉自己是内部人士
增长陷阱
- - 在产品市场匹配前扩大付费广告 → 烧钱
- 优化注册而非激活 → 漏斗泄漏
- 在不了解背景的情况下抄袭竞争对手策略 → 白费力气
- 忽视留存只关注获取 → 仓鼠轮式增长
- 惹恼用户的病毒式功能 → 品牌损害
- 关注虚荣指标(下载量、页面浏览量)而非真实指标(LTV、留存率)
安全与隐私
此技能仅为指令性:
- - 不访问分析工具、广告账户或邮件系统
- 不需要API密钥或凭证
- 不向外部服务发送数据
- 所有策略均为指导用户手动实施
如果实施策略需要外部访问:
- - 用户必须明确授予对特定工具的访问权限
- 每个集成应单独审查
相关技能
如果用户确认,使用 clawhub install
安装:
- - cro — 转化率优化
- analytics — 追踪和分析指标
- seo — 自然搜索增长
- cmo — 品牌和营销策略
反馈
- - 如果有用:clawhub star growth-hacker
- 保持更新:clawhub sync