Social Search & Content Creator

Find → Create → Post pipeline for X/Twitter and Instagram content.

Prerequisites

• - X/Twitter: bird CLI installed and authenticated via browser cookies
• Instagram Search: Brave Search API key (set BRAVE_API_KEY or configure in OpenClaw)
• Image Generation: OpenAI API key (set OPENAI_API_KEY) — uses gpt-image-1
• Instagram Posting: pip3 install instagrapi pillow + IGUSERNAME/IGPASSWORD env vars

1. FIND — Research Trending Topics

X/Twitter (bird CLI)

Instagram (Brave-powered scraper)

Types: posts (inurl:/p/), profiles (user pages), reels (inurl:/reel/), all (default)

Viral/Trending Search (recommended starting point)

Examples:
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How engagement scoring works:

• - Score = likes × 1 + retweets × 3 + replies × 2
• Retweets weighted highest (distribution signal)
• Replies weighted over likes (conversation signal)
• Results sorted by score descending

2. CREATE — Generate Editorial Graphics

The System: Photographic Background + Dark Gradient + Bold Typography

This is what makes the images look professional, not just text on a background.

The approach:

• - Top 60%: Cinematic photographic scene (real subjects, dramatic lighting)
• Bottom 40%: Heavy dark gradient overlay (95% black → transparent)
• Text: Bold condensed typography (Anton-style) sitting on the gradient
• Result: Looks like Bloomberg/Kalshi editorial cards

Generate Images

Sizes: 1024x1024 (square), 1024x1536 (portrait/Instagram), 1536x1024 (landscape/Twitter)

⚠️ CRITICAL IMAGE RULES (learned the hard way)

1. 1. NEVER just put text on a solid dark background — it looks flat and amateur
2. ALWAYS use a photographic/cinematic background — real scenes, real subjects
3. ALWAYS use dark gradient overlay on the lower 40% for text readability
4. Keep subject visible in the top 60% — face, setting, context
5. Text lives in the bottom 40% only — never cover the subject
6. Use bold condensed typography (Anton-style) — not regular weight fonts
7. Include branded elements — badge, branding URL, slide counter
8. Cinematic lighting — moody, dramatic, not flat studio lighting

Master Prompt Template

Copy this template exactly. Only change the parts in [BRACKETS].

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Badge Color System

• - 🔵 Cyan (#00D4FF): "EXPLAINED", "GUIDE", educational content
• 🟠 Orange (#FF6B00): "HOW IT WORKS", "DEEP DIVE", breakdowns
• 🟢 Green (#22c55e): "THE SHIFT", "SOLUTION", "REAL CASE", positive takes
• 🔴 Red (#e63946): "WARNING", "UNFAIR", "MYTH", negative/urgent
• ⚫ Black (#000000): "TRENDING", "BREAKING", news

Background Scene Ideas by Topic

Crypto/Trading: Trader at multiple monitors, trading floor, candlestick charts on screens
Tech/AI: Neural network visualizations, server rooms, holographic displays
Finance: City skyline at night, office with Bloomberg terminals, stock exchange
Startup: Founder at whiteboard, team in modern office, product on screen
Education: Person studying, lecture hall, books with highlighted text

Carousel Structure (3 slides)

• - Slide 1 — The Hook: Sets the scene, asks the question (e.g., "What is X?")
• Slide 2 — The Breakdown: How it works, the layers, the details
• Slide 3 — The Shift: Why it matters, the bigger picture, call to action

Example: Crypto Educational Carousel

Slide 1 prompt background: "A young male trader in a dark room lit by multiple monitors showing crypto charts. Blue and green screen glow on his face. Hoodie, leaning forward, focused."

Slide 2 prompt background: "Close-up of an AI neural network visualization on a large curved monitor in a dark trading room. Neon blue data streams flowing across the screen."

Slide 3 prompt background: "Aerial view of a massive trading floor with hundreds of screens running autonomously, seats empty. No humans present. Dramatic overhead shot, neon blue glow."

3. POST — Publish Content

X/Twitter (bird CLI)

Instagram (instagrapi)

Instagram auth: Set IG_USERNAME and IG_PASSWORD env vars. Google sign-in won't work — need a password set on the account.

Full Workflow Example

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