Landing Page Roast

Use this skill to diagnose why a page is not converting and produce concrete fixes.

Inputs

• - Page URL or pasted page copy
• Target audience
• Primary conversion action
• Price point / offer details

Audit dimensions

1. 1. Clarity above the fold

- Is the outcome obvious in 5 seconds?

1. 2. Audience fit

- Is it clear who this is for (and not for)?

1. 3. Offer strength

- Is the promise specific, measurable, believable?

1. 4. Trust layer

- social proof, proof artifacts, risk reversal

1. 5. Friction

- too many fields, weak CTA hierarchy, distractions

1. 6. Objection handling

- price/time/risk doubts addressed?

Output

• - Overall score (0–10)
• Top 5 blockers (ranked by impact)
• Quick wins (<30 min changes)
• Structural rewrites (headline, subhead, CTA block)
• 3 CTA variants
• Optional A/B test matrix (what to test first)

Rewrite standards

• - Plain language
• Specific outcomes over buzzwords
• Fewer claims, more proof
• Keep tone consistent with target audience

Example request

"Roast this AI automation service page for SMB owners and rewrite the hero + first CTA section to increase booked calls."