Landing Page Roast
Use this skill to diagnose why a page is not converting and produce concrete fixes.
Inputs
- - Page URL or pasted page copy
- Target audience
- Primary conversion action
- Price point / offer details
Audit dimensions
- 1. Clarity above the fold
- Is the outcome obvious in 5 seconds?
- 2. Audience fit
- Is it clear who this is for (and not for)?
- 3. Offer strength
- Is the promise specific, measurable, believable?
- 4. Trust layer
- social proof, proof artifacts, risk reversal
- 5. Friction
- too many fields, weak CTA hierarchy, distractions
- 6. Objection handling
- price/time/risk doubts addressed?
Output
- - Overall score (0–10)
- Top 5 blockers (ranked by impact)
- Quick wins (<30 min changes)
- Structural rewrites (headline, subhead, CTA block)
- 3 CTA variants
- Optional A/B test matrix (what to test first)
Rewrite standards
- - Plain language
- Specific outcomes over buzzwords
- Fewer claims, more proof
- Keep tone consistent with target audience
Example request
"Roast this AI automation service page for SMB owners and rewrite the hero + first CTA section to increase booked calls."
落地页诊断
使用此技能来诊断页面转化率低的原因,并提供具体的改进方案。
输入
- - 页面URL或粘贴的页面文案
- 目标受众
- 主要转化行为
- 价格/优惠详情
审计维度
- 1. 首屏清晰度
- 5秒内能否明确了解页面价值?
- 2. 受众匹配度
- 是否清楚页面针对谁(以及不针对谁)?
- 3. 卖点强度
- 承诺是否具体、可衡量、可信?
- 4. 信任层
- 社会证明、证明素材、风险逆转
- 5. 摩擦点
- 字段过多、CTA层级薄弱、干扰因素
- 6. 异议处理
- 是否解决了价格/时间/风险方面的疑虑?
输出
- - 总体评分(0-10分)
- 前5大障碍(按影响程度排序)
- 速赢方案(30分钟内可完成的改动)
- 结构性重写(标题、副标题、CTA区块)
- 3个CTA变体
- 可选A/B测试矩阵(优先测试什么)
重写标准
- - 使用通俗易懂的语言
- 强调具体成果而非流行词汇
- 减少空泛承诺,增加实际证明
- 保持语气与目标受众一致
示例请求
诊断这个面向中小企业主的AI自动化服务页面,并重写首屏及第一个CTA区块,以提高预约通话量。