Lead Research Assistant

This skill helps you identify and qualify potential leads for your business by analyzing your product/service, understanding your ideal customer profile, and providing actionable outreach strategies.

When to Use This Skill

• - Finding potential customers or clients for your product/service
• Building a list of companies to reach out to for partnerships
• Identifying target accounts for sales outreach
• Researching companies that match your ideal customer profile
• Preparing for business development activities

What This Skill Does

1. 1. Understands Your Business: Analyzes your product/service, value proposition, and target market
2. Identifies Target Companies: Finds companies that match your ideal customer profile based on:

- Industry and sector - Company size and location - Technology stack and tools they use - Growth stage and funding - Pain points your product solves

1. 3. Prioritizes Leads: Ranks companies based on fit score and relevance
2. Provides Contact Strategies: Suggests how to approach each lead with personalized messaging
3. Enriches Data: Gathers relevant information about decision-makers and company context

How to Use

Basic Usage

Simply describe your product/service and what you're looking for:

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With Your Codebase

For even better results, run this from your product's source code directory:

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Advanced Usage

For more targeted research:

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Instructions

When a user requests lead research:

1. 1. Understand the Product/Service

- If in a code directory, analyze the codebase to understand the product - Ask clarifying questions about the value proposition - Identify key features and benefits - Understand what problems it solves

1. 2. Define Ideal Customer Profile

- Determine target industries and sectors - Identify company size ranges - Consider geographic preferences - Understand relevant pain points - Note any technology requirements

1. 3. Research and Identify Leads

- Search for companies matching the criteria - Look for signals of need (job postings, tech stack, recent news) - Consider growth indicators (funding, expansion, hiring) - Identify companies with complementary products/services - Check for budget indicators

1. 4. Prioritize and Score

- Create a fit score (1-10) for each lead - Consider factors like: - Alignment with ICP - Signals of immediate need - Budget availability - Competitive landscape - Timing indicators

1. 5. Provide Actionable Output

For each lead, provide:
- Company Name and website
- Why They're a Good Fit: Specific reasons based on their business
- Priority Score: 1-10 with explanation
- Decision Maker: Role/title to target (e.g., "VP of Engineering")
- Contact Strategy: Personalized approach suggestions
- Value Proposition: How your product solves their specific problem
- Conversation Starters: Specific points to mention in outreach
- LinkedIn URL: If available, for easy connection

1. 6. Format the Output

Present results in a clear, scannable format:

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1. 7. Offer Next Steps

- Suggest saving results to a CSV for CRM import - Offer to draft personalized outreach messages - Recommend prioritization based on timing - Suggest follow-up research for top leads

Examples

Example 1: From Lenny's Newsletter

User: "I'm building a tool that masks sensitive data in AI coding assistant queries. Find potential leads."

Output: Creates a prioritized list of companies that:

• - Use AI coding assistants (Copilot, Cursor, etc.)
• Handle sensitive data (fintech, healthcare, legal)
• Have evidence in their GitHub repos of using coding agents
• May have accidentally exposed sensitive data in code
• Includes LinkedIn URLs of relevant decision-makers

Example 2: Local Business

User: "I run a consulting practice for remote team productivity. Find me 10 companies in the Bay Area that recently went remote."

Output: Identifies companies that:

• - Recently posted remote job listings
• Announced remote-first policies
• Are hiring distributed teams
• Show signs of remote work challenges
• Provides personalized outreach strategies for each

Tips for Best Results

• - Be specific about your product and its unique value
• Run from your codebase if applicable for automatic context
• Provide context about your ideal customer profile
• Specify constraints like industry, location, or company size
• Request follow-up research on promising leads for deeper insights

Related Use Cases

• - Drafting personalized outreach emails after identifying leads
• Building a CRM-ready CSV of qualified prospects
• Researching specific companies in detail
• Analyzing competitor customer bases
• Identifying partnership opportunities