SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify:
- 1. Business type: Storefront vs service-area
- Location: Single or multiple
- Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first |
Audit and fix inconsistencies before adding new citations |
|
Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|
| Address | Physical address; no P.O. boxes |
| Description |
750 chars; primary keywords in first 100 |
|
Hours | Accurate; seasonal availability |
|
Category | Primary category matches business type |
|
Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order:
- 1. Google Business Profile
- Apple Maps
- Yelp, Bing Places, Facebook
- Better Business Bureau, Foursquare, Nextdoor
- Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- - Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- - NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- - geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
SEO: 本地搜索
指导本地SEO：Google商家资料、NAP一致性以及引文建设。在40多个权威网站上拥有准确NAP的企业，在Google地图中的可见性可提升约19%。在优化本地搜索、设置GBP或审核引文时使用此技能。
调用时：在首次使用时，如有帮助，可用1-2句话介绍此技能涵盖的内容及其重要性，然后提供主要输出。在后续使用或用户要求跳过时，直接进入主要输出。
初始评估
首先检查项目上下文： 如果存在.claude/project-context.md或.cursor/project-context.md，请阅读第4节（受众）、第5节（网站）。
识别：
- 1. 业务类型：实体店面 vs 服务区域
- 位置：单一地点 vs 多个地点
- 当前列表：现有的GBP、目录
NAP一致性
NAP = 名称、地址、电话。对本地排名至关重要。
| 规则 | 指南 |
|---|
| 精确匹配 | Street与St.或LLC不一致 = Google可能视为不同实体 |
| 先修复 |
在添加新引文前审核并修复不一致 |
|
工具 | BrightLocal、Whitespark、Moz Local用于审核 |
Google商家资料
750字符；前100字符包含主要关键词 |
|
营业时间 | 准确；季节性营业时间 |
|
类别 | 主要类别与业务类型匹配 |
|
服务区域 | 如无店面则隐藏地址；定义服务区域 |
引文建设
精准定位优于提交到每个目录。
优先级顺序：
- 1. Google商家资料
- Apple地图
- Yelp、Bing Places、Facebook
- Better Business Bureau、Foursquare、Nextdoor
- 垂直行业目录（Healthgrades、Angi等）
引文审核
在添加前修复；累积错误会损害排名。
输出格式
- - NAP（用于一致性的精确格式）
- GBP优化清单
- 引文优先级列表
- 审核结果（如适用）
相关技能
- - geo：AI搜索的GEO；本地+AI重叠
- localization-strategy：多语言；本地+国际化
- directory-submission：目录列表；与本地引文不同
