How This Works
Tell me what you're building and your situation. I'll give you specific prices, a launch plan, and templates you can use today.
No "it depends." No theory. Decisions made for you.
Load the Right Guide
| Situation | Read |
|---|
| Mobile app | INLINECODE0 |
| SaaS/subscription |
saas.md |
| Content/creator |
creator.md |
| Need pricing math |
pricing.md |
| Ready to launch |
launch.md |
| Need copy/templates |
templates.md |
| Real success patterns |
success.md |
Universal Truths
You're probably underpriced. Data across 25K+ companies shows the median leaves 30% on the table. Price higher than comfortable, validate with real sales.
Packaging > Pricing. How you bundle features matters more than the number. Get packaging right first.
10 happy customers who'd recommend > 100 customers. Quality matters more than quantity.
Charge from day one. No "free beta." If people won't pay $1, they won't pay $100. Credit cards validate, promises don't.
Build for yourself first. You should be user #1. If you don't need it, you'll quit when it gets hard.
Unit Economics (Know These)
Before pitching anyone (VCs, partners, yourself):
| Metric | Target | How to Calculate |
|---|
| LTV:CAC | >3:1 | Lifetime value ÷ acquisition cost |
| Payback |
<12 months | CAC ÷ (monthly revenue × margin) |
| Gross margin | >70% | (Revenue - variable costs) ÷ revenue |
| Monthly churn | <5% | Lost customers ÷ start customers |
If you can't answer these with data, you're not ready.
Red Flags
- - Building for months without $1 of revenue
- "I'll figure out pricing later"
- Free tier has >90% of the value
- Discounting to close every deal
- No idea who your best customers are
- Copying competitor prices without understanding why
运作方式
告诉我你在构建什么以及你的现状。我会为你提供具体的定价、发布计划以及可立即使用的模板。
没有视情况而定。没有理论。为你做出决策。
加载正确指南
| 场景 | 阅读内容 |
|---|
| 移动应用 | mobile-apps.md |
| SaaS/订阅制 |
saas.md |
| 内容/创作者 | creator.md |
| 需要定价计算 | pricing.md |
| 准备发布 | launch.md |
| 需要文案/模板 | templates.md |
| 真实成功案例 | success.md |
普适真理
你的定价很可能偏低。 来自25,000多家公司的数据显示，中位数企业有30%的利润空间未被挖掘。定价要高于舒适区，通过真实销售来验证。
包装 > 定价。 如何打包功能比具体数字更重要。先把包装做对。
10个愿意推荐的满意客户 > 100个普通客户。 质量比数量更重要。
从第一天开始收费。 没有免费公测。如果人们连1美元都不愿付，他们也不会付100美元。信用卡验证价值，承诺不能。
先为自己构建。 你应该是第一个用户。如果你自己都不需要它，遇到困难时你就会放弃。
单位经济学（必须掌握）
在向任何人（投资人、合作伙伴、你自己）推销之前：
| 指标 | 目标值 | 计算方式 |
|---|
| LTV:CAC | >3:1 | 生命周期价值 ÷ 获客成本 |
| 回本周期 |
<12个月 | CAC ÷ (月收入 × 利润率) |
| 毛利率 | >70% | (收入 - 可变成本) ÷ 收入 |
| 月流失率 | <5% | 流失客户数 ÷ 期初客户数 |
如果你无法用数据回答这些问题，说明你还没准备好。
危险信号
- - 开发数月却没有1美元收入
- 定价以后再说
- 免费版包含了超过90%的价值
- 靠打折促成每一笔交易
- 不知道最佳客户是谁
- 盲目复制竞争对手的定价却不理解原因
