Marketing Ideas
Generate campaign concepts, viral hooks, and marketing strategies.
Idea Generation Framework
1. Define Trigger
- - Product feature/launch
- Pain point
- Customer feedback
2. Apply Frameworks
- - PAS (Problem-Agitate-Solution)
- AIDA (Attention-Interest-Desire-Action)
- Jobs To Be Done
- StoryBrand
Campaign Templates
Challenge Campaign
- - Name: [N]-Day Challenge
- Hook: "Can we [achieve result] in [timeframe]?"
Controversy Campaign
- - Hook: Unpopular truth or industry insight
- Angle: Challenge conventional wisdom
Behind-the-Scenes
- - Hook: Peek behind the curtain
- Angle: Authenticity, transparency
Social Proof
- - Hook: Real results from real customers
- Angle: Proof over promises
Educational Campaign
- - Hook: Teach something valuable
- Angle: Authority building
Hook Templates
Pattern Interrupts
- - "Most dealers are doing this wrong..."
- "I'll probably get hate for saying this..."
- "This cost us $100K to learn..."
Curiosity Gaps
- - "The one change that [result]..."
- "Why [competitor type] are failing..."
Idea Generation Checklist
CODEBLOCK0
营销创意
生成活动概念、病毒式传播钩子和营销策略。
创意生成框架
1. 定义触发点
2. 应用框架
- - PAS(问题-激化-解决方案)
- AIDA(注意-兴趣-欲望-行动)
- 待办任务
- StoryBrand
活动模板
挑战活动
- - 名称: [N]天挑战
- 钩子: 我们能否在[时间范围]内实现[结果]?
争议活动
- - 钩子: 不受欢迎的真相或行业洞察
- 角度: 挑战传统观念
幕后花絮
社会证明
- - 钩子: 真实客户带来的真实成果
- 角度: 用事实证明而非空头承诺
教育性活动
钩子模板
模式中断
- - 大多数经销商都做错了……
- 我这么说可能会招来骂声……
- 这花了我10万美元才学会……
好奇心缺口
- - 那个带来[结果]的改变……
- 为什么[竞争对手类型]正在失败……
创意生成检查清单
markdown
- - [ ] 验证痛点
- [ ] 与竞争对手形成差异化
- [ ] 符合品牌调性
- [ ] 明确的行动号召
- [ ] 可衡量的成功潜力