When to Use
- - Creating products (digital SaaS or physical goods)
- Generating product mockups and photography with AI
- Optimizing listings for marketplaces (Amazon, Etsy, Shopify)
- Validating ideas and measuring product-market fit
- Pricing strategy and launch planning
Quick Reference
| Need | File |
|---|
| Validate an idea | INLINECODE0 |
| Prioritize features |
strategy/prioritization.md |
| Track metrics |
strategy/metrics.md |
| AI image tools |
visuals/ai-tools.md |
| Product photo prompts |
visuals/prompts.md |
| Image specs by platform |
visuals/specs.md |
| Amazon FBA |
commerce/amazon.md |
| Etsy selling |
commerce/etsy.md |
| Print-on-demand |
commerce/pod.md |
| Pricing strategies |
commerce/pricing.md |
| Manufacturing compliance |
manufacturing/compliance.md |
Core Workflow
Digital Products (SaaS):
- 1. Validate →
strategy/validation.md (interviews, smoke tests) - Define MVP → strip to one core value proposition
- Prioritize →
strategy/prioritization.md (RICE scoring) - Launch → beta program, iterate fast
- Measure PMF →
strategy/metrics.md (Sean Ellis 40%+)
Physical Products:
- 1. Design → ensure DFM compliance
- Source →
manufacturing/compliance.md for certs by region - Photograph →
visuals/prompts.md for AI shots - List → platform-specific files in INLINECODE16
- Launch → limited drops, scarcity mechanics
Merchandising (logo on products):
- 1. Create design at highest resolution needed
- Use AI mockup tools → INLINECODE17
- Export platform-specific sizes → INLINECODE18
- List across platforms → INLINECODE19
Critical Rules
- - Validate before building — always test demand first
- Platform specs matter — wrong dimensions = rejected listings
- Pricing includes fees — calculate true margins after all platform cuts
- PMF before scaling — 40%+ "very disappointed" on Sean Ellis test
使用场景
- - 创建产品（数字SaaS产品或实体商品）
- 利用AI生成产品模型图和摄影图
- 优化市场平台（亚马逊、Etsy、Shopify）的产品列表
- 验证创意并衡量产品市场契合度
- 定价策略与发布规划
快速参考
| 需求 | 文件 |
|---|
| 验证创意 | strategy/validation.md |
| 功能优先级排序 |
strategy/prioritization.md |
| 追踪指标 | strategy/metrics.md |
| AI图像工具 | visuals/ai-tools.md |
| 产品图片提示词 | visuals/prompts.md |
| 各平台图片规格 | visuals/specs.md |
| 亚马逊FBA | commerce/amazon.md |
| Etsy销售 | commerce/etsy.md |
| 按需打印 | commerce/pod.md |
| 定价策略 | commerce/pricing.md |
| 制造合规 | manufacturing/compliance.md |
核心工作流程
数字产品（SaaS）：
- 1. 验证 → strategy/validation.md（用户访谈、烟雾测试）
- 定义MVP → 精简至单一核心价值主张
- 优先级排序 → strategy/prioritization.md（RICE评分法）
- 发布 → 内测计划，快速迭代
- 衡量PMF → strategy/metrics.md（Sean Ellis 40%+标准）
实体产品：
- 1. 设计 → 确保符合可制造性设计规范
- 采购 → 按地区查看manufacturing/compliance.md的认证要求
- 拍摄 → 使用visuals/prompts.md生成AI图片
- 上架 → 参考commerce/目录中各平台专属文件
- 发布 → 限量发售，制造稀缺感
周边产品（品牌标识商品）：
- 1. 按所需最高分辨率创建设计
- 使用AI模型工具 → visuals/ai-tools.md
- 导出各平台适配尺寸 → visuals/specs.md
- 跨平台上架 → commerce/pod.md
关键规则
- - 先验证再开发 — 始终先测试市场需求
- 平台规格至关重要 — 尺寸错误=上架被拒
- 定价需包含费用 — 扣除所有平台抽成后计算真实利润
- 先达PMF再规模化 — Sean Ellis测试中非常失望比例需达40%+
