Channels: Public Relations
Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).
Identify:
- 1. News angle: Product launch, funding, partnership, milestone
- Audience: Trade press, mainstream, bloggers
- Timing: Embargo or immediate
Press Release Structure
| Section | Guideline |
|---|
| Header | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| Headline |
Under 100 chars; strong action verbs; "Why should I care?" |
|
Subheadline | Optional; additional context |
|
Dateline | City, state, date |
|
Lead | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
|
Body | 1–2 paragraphs; inverted pyramid; most newsworthy first |
|
Quote | Executive/stakeholder; perspective, not fact repetition |
|
Boilerplate | 2–3 sentence company description |
|
Media contact | Name, email, phone |
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Quote Quality
- - Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated
Writing Style
- - AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims
Output Format
- - Headline and subheadline
- Lead paragraph
- Body copy
- Quote suggestion
- Boilerplate
Related Skills
- - media-kit-page-generator: Media kit for press (assets)
- press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
- branding: Brand voice for PR copy
- cold-start-strategy: Product Hunt, launch channels
- product-launch: GTM; PR as launch channel
渠道：公共关系
指导公关与新闻稿策略。记者仅使用约3%收到的新闻稿，因此正确的结构至关重要。在撰写新闻稿、规划产品发布或建立媒体关系时使用此技能。
调用时：首次使用时，如有帮助，可用1-2句话说明此技能涵盖内容及其重要性，然后提供主要输出。后续使用或用户要求跳过时，直接提供主要输出。
初步评估
首先检查项目背景： 如果存在.claude/project-context.md或.cursor/project-context.md，请阅读第2节（定位）、第3节（价值主张）、第8节（品牌与声音）。
识别：
- 1. 新闻角度：产品发布、融资、合作、里程碑
- 受众：行业媒体、主流媒体、博主
- 时间安排：禁发或即时发布
新闻稿结构
| 部分 | 指南 |
|---|
| 页眉 | 标志；联系方式（姓名、职务、邮箱、电话）；即时发布或禁发说明 |
| 标题 |
100字以内；强动作动词；为什么我要关注？ |
|
副标题 | 可选；补充背景信息 |
|
日期行 | 城市、州、日期 |
|
导语 | 50-75字；包含全部5W（何人、何事、何时、何地、为何） |
|
正文 | 1-2段；倒金字塔结构；最有新闻价值的内容优先 |
|
引语 | 高管/利益相关者；提供视角，而非重复事实 |
|
公司简介 | 2-3句公司描述 |
|
媒体联系人 | 姓名、邮箱、电话 |
导语段落
记者应仅从导语就能理解完整故事。使用具体细节，避免模糊语言（重要更新→具体变化及影响）。
引语质量
- - 增加视角或情感
- 避免通用企业套话
- 不重复已陈述的事实
写作风格
- - AP风格
- 短段落（每段一个观点）
- 清晰语言，便于记者改编
- 数据和背景支持论点
输出格式
相关技能
- - 媒体资料包页面生成器：面向媒体的媒体资料包（素材）
- 媒体报道页面生成器：报道汇总；公关成果；媒体报道
- 品牌建设：公关文案的品牌声音
- 冷启动策略：Product Hunt、发布渠道
- 产品发布：市场推广策略；公关作为发布渠道
