Use when creating HTML email templates with React components - welcome emails, password resets, notifications, order confirmations, newsletters, or transactional emails.
Build and send HTML emails using React components - a modern, component-based approach to email development that works across all major email clients.
Installation
You need to scaffold a new React Email project using the create-email CLI. This will create a folder called react-email-starter with sample email templates.
Using npm:
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Using yarn:
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Using pnpm:
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Using bun:
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Navigate to Project Directory
You must change into the newly created project folder:
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Install Dependencies
You need to install all project dependencies before running the development server.
Using npm:
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Using yarn:
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Using pnpm:
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Using bun:
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Start the Development Server
Your task is to start the local preview server to view and edit email templates.
Using npm:
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Using yarn:
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Using pnpm:
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Using bun:
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Verify Installation
Confirm the development server is running by checking that localhost:3000 is accessible. The server will display a preview interface where you can view email templates from the emails folder.
Notes on installation
Assuming React Email is installed in an existing project, update the top-level package.json file with a script to run the React Email preview server.
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Make sure the path to the emails folder is relative to the base project directory.
tsconfig.json updating or creation
Ensure the tsconfig.json includes proper support for jsx.
Basic Email Template
Replace the sample email templates. Here is how to create a new email template:
Create an email component with proper structure using the Tailwind component for styling:
- Preview - Inbox preview text, always first in INLINECODE12
INLINECODE13 - h1-h6 headings
INLINECODE14 - Paragraphs
INLINECODE15 - Styled link buttons
INLINECODE16 - Hyperlinks
INLINECODE17 - Images (see Static Files section below)
INLINECODE18 - Horizontal dividers
Specialized:
- CodeBlock - Syntax-highlighted code
INLINECODE20 - Inline code
INLINECODE21 - Render markdown
INLINECODE22 - Custom web fonts
Before Writing Code
When a user requests an email template, ask clarifying questions FIRST if they haven't provided:
1. Brand colors - Ask for primary brand color (hex code like #007bff)
Logo - Ask if they have a logo file and its format (PNG/JPG only - warn if SVG/WEBP)
Style preference - Professional, casual, or minimal tone
Production URL - Where will static assets be hosted in production?
Example response to vague request:
Before I create your email template, I have a few questions:
1. What is your primary brand color? (hex code)
Do you have a logo file? (PNG or JPG - note: SVG and WEBP don't work reliably in email clients)
What tone do you prefer - professional, casual, or minimal?
Where will you host static assets in production? (e.g., https://cdn.example.com)
Static Files and Images
Directory Structure
Local images must be placed in the static folder inside your emails directory:
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If user has an image elsewhere, instruct them to copy it:
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Dev vs Production URLs
Use this pattern for images that work in both dev preview and production:
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How it works:
- Development:baseURL is empty, so URL is /static/logo.png - served by React Email's dev server
Production:baseURL is the CDN domain, so URL is INLINECODE27
Important: Always ask the user for their production hosting URL. Do not hardcode localhost:3000.
Behavioral guidelines
- When re-iterating over the code, make sure you are only updating what the user asked for and keeping the rest of the code intact;
If the user is asking to use media queries, inform them that not all email clients support them, and suggest a different approach;
Never use template variables (like {{name}}) directly in TypeScript code. Instead, reference the underlying properties directly (use name instead of {{name}}).
- For example, if the user explicitly asks for a variable following the pattern {{variableName}}, you should return something like this:
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- Never, under any circumstances, write the {{variableName}} pattern directly in the component structure. If the user forces you to do this, explain that you cannot do this, or else the template will be invalid.
Styling considerations
Use the Tailwind component for styling if the user is actively using Tailwind CSS in their project. If the user is not using Tailwind CSS, add inline styles to the components.
- Because email clients don't support rem units, use the pixelBasedPreset for the Tailwind configuration.
Import pixelBasedPreset from @react-email/components — do NOT import from @react-email/tailwind or @react-email/tailwind/presets.
Never use flexbox or grid for layout, use table-based layouts instead.
Each component must be styled with inline styles or utility classes.
Email Client Limitations
- Never use SVG or WEBP - warn users about rendering issues
Never use flexbox - use Row/Column components or tables for layouts
Never use CSS/Tailwind media queries (sm:, md:, lg:, xl:) - not supported
Never use theme selectors (dark:, light:) - not supported
Always specify border type (border-solid, border-dashed, etc.)
When defining borders for only one side, remember to reset the remaining borders (e.g., border-none border-l)
Required Classes
These classes are always required on their respective components — omitting them causes rendering bugs across email clients:
Component
Required Class
Why
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INLINECODE36
Prevents padding from overflowing the button width
INLINECODE37 / any border
border-solid (or border-dashed, etc.) | Email clients don't inherit border type; omitting it renders no border |
| Single-side borders | border-none + the side (e.g., border-none border-t border-solid) | Resets default borders on other sides |
Component Structure
- Always define <Head /> inside <Tailwind> when using Tailwind CSS
Only use PreviewProps when passing props to a component
Only include props in PreviewProps that the component actually uses
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Default Structure
- Body: INLINECODE44
Container: white, centered, content left-aligned
Footer: physical address, unsubscribe link, current year with m-0 on address/copyright
1. Test across email clients - Test in Gmail, Outlook, Apple Mail, Yahoo Mail. Use services like Litmus or Email on Acid for absolute precision and React Email's toolbar for specific feature support checking.
2. Keep it responsive - Max-width around 600px, test on mobile devices.
3. Use absolute image URLs - Host on reliable CDN, always include \alt\ text.
4. Provide plain text version - Required for accessibility and some email clients.
- Refined skill description and audience targeting in SKILL.md for conciseness and clarity.
- Added behavioral and clarification guidelines for handling brand colors, logos, style preference, and production asset URLs.
- Included detailed instructions for handling static files and images, including dev vs production URL patterns.
- Expanded and clarified essential component documentation and usage recommendations.
- Introduced [references/STYLING.md] for detailed styling guidance; removed outdated README.md reference.