Shopify Audit

Your Shopify store may look polished, but hidden conversion blockers could be costing you 20–40% of potential sales. This skill conducts a structured audit of your storefront—homepage, collection pages, product detail pages, and checkout—identifying friction points in copy, design, trust, and performance that prevent browsers from becoming buyers.

Use when

• - You've launched a Shopify store and traffic is coming in, but your add-to-cart rate is below 5% and you can't figure out why customers are bouncing without purchasing on any device.
• You're preparing for a major sales event like Black Friday, Cyber Monday, or a new product launch and want to eliminate checkout friction before driving significant paid traffic to the store.
• Your existing store has a conversion rate under 2% and you want a systematic, page-by-page diagnosis of what's holding it back across copy, layout, trust signals, and page load speed.
• You've recently redesigned your Shopify theme or updated your product lineup and want to verify that the updated pages still hit best practices for ecommerce conversion optimization.

What this skill does

This skill walks through each major layer of your Shopify storefront in sequence: homepage first impression, collection page browsability, product page persuasion, and checkout completion. For each layer it evaluates copy clarity, visual hierarchy, mobile experience, load-time signals, and trust indicator placement. It outputs a prioritized list of conversion blockers—sorted by estimated impact on revenue—with specific rewrites, layout suggestions, and checklist fixes your team can implement in Shopify's theme editor or app ecosystem without a developer in most cases.

Inputs required

• - Store URL (required): Your Shopify store URL or domain (e.g., mybrand.myshopify.com or www.mybrand.com) so the audit can reference your actual page structure, theme, and copy patterns.
• Top product or collection page URL (required): The specific product detail page or collection URL you most want to optimize — this becomes the primary audit target for copy, image quality, social proof placement, and trust signal completeness.
• Current conversion rate (optional): Your store's overall CVR or add-to-cart rate from Shopify Analytics or Google Analytics; knowing the baseline helps the skill prioritize where the biggest percentage-point gains are most likely hiding.
• Known pain points (optional): Friction points you've already noticed — for example "customers abandon at shipping cost reveal" or "mobile checkout has high drop-off rate" — so the audit can allocate extra attention to those specific areas.

Output format

The output is structured in four sections. Section one is an Executive Summary scoring the store across five dimensions (copy, trust signals, page speed, UX/mobile, checkout flow) on a 1–10 scale with a one-sentence verdict for each. Section two is a Page-by-Page Breakdown covering homepage, collection, product detail page, and checkout — each with specific issues found, supporting rationale, and actionable fixes written for a non-developer. Section three is a Priority Fix List ranking the top five changes by estimated conversion impact from highest to lowest, including implementation time estimates. Section four is a Quick Win Checklist of changes completable in under 30 minutes without touching code.

Scope

• - Designed for: Shopify store owners, DTC brand operators, and ecommerce growth teams
• Platform context: Shopify (compatible with all plans — Basic, Grow, Advanced — and any published theme)
• Language: English

Limitations

• - This skill does not run automated Lighthouse or Core Web Vitals tests; load time assessments are based on the store description and URLs you provide, not a live automated crawl.
• It does not access your Shopify Analytics or Google Analytics dashboard directly, so conversion rate benchmarking relies entirely on the figures you share in the inputs.
• It cannot audit app-specific popups, post-purchase upsell overlays, or third-party integrations that require authenticated Shopify admin access to inspect.