Pages: Solutions
Guides solutions pages focused on business outcomes. Industry-first is the B2B norm (Salesforce, HubSpot). Answer "what outcome do I get for my industry/team/size?" rather than "what does it do?" Distinct from features (capabilities) and use cases (scenarios); solutions emphasize measurable value by segment.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, outcomes, and proof points.
Identify:
- 1. Outcomes: Revenue growth, cost savings, efficiency, compliance
- Segments: Industry (primary), company size, team
- Format: Hub + per-solution pages, or single solutions page
- Primary goal: Demo, sign up, contact
Solutions Page Structure
| Section | Purpose |
|---|
| Headline | Outcome-led; "Achieve X with [Product]" |
| Challenge |
Business problem, context |
|
Solution | How product delivers the outcome |
|
Proof | Metrics, case study, ROI |
|
Features used | Link to relevant features |
|
CTA | Book demo, start trial, see case study |
|
Related | Other solutions, use cases (as sub-applications) |
Best Practices
Outcome-First
- - Lead with result: "Increase conversion by 30%" not "We have A/B testing"
- Measurable: Time saved, revenue gained, cost reduced
- Specific: Industry workflows, not generic claims
- Differentiate: Each industry/segment gets unique content
Organization (Primary → Secondary)
| Dimension | Priority | Examples |
|---|
| By Industry | Primary | Healthcare, Retail, Manufacturing, Financial Services |
| By Company Size |
Secondary | SMB, Mid-Market, Enterprise |
|
By Team | Secondary | Marketing, Sales, Service, Operations |
|
By Outcome | Alternative | Scale support, Reduce churn, Accelerate sales |
Common Industries (Reference)
Automotive, Communications, Consumer Goods, Consumer Services, Construction & Real Estate, Education, Energy & Utilities, Financial Services, Government, Healthcare & Life Sciences, Manufacturing, Media, Nonprofit, Professional Services, Retail, Technology, Travel & Hospitality.
Company Size Segments
| Size | Typical | Focus |
|---|
| Startup | <50 | Speed, agility |
| SMB |
50–500 | Ease of use, affordability |
| Mid-Market | 500–5000 | Scalability |
| Enterprise | 5000+ | Customization, compliance, integration |
vs. Use Cases vs. Features
| Page | Answers | Primary Organization |
|---|
| Features | What does it do? | Capabilities |
| Use cases |
When would I use it? | By scenario, persona, business goal |
|
Solutions | What outcome do I get? | By industry, company size, team |
Hierarchy: Solutions (industry/segment) can contain Use Cases as sub-applications. Example: /solutions/healthcare → use cases: patient scheduling, telemedicine.
When to Use Solutions vs Use Cases
| Need | Use |
|---|
| By industry (Healthcare, Retail) | Solutions |
| By company size (SMB, Enterprise) |
Solutions |
| By team (Marketing, Sales) | Solutions |
| By outcome (Scale support) | Solutions |
| By scenario (Event marketing) | Use Cases |
| By persona (For Realtors, For CMOs) | Use Cases |
| By business goal (Acquisition, Retention) | Use Cases |
| Industry-specific application | Use Cases (as Solutions sub-page) |
Output Format
- - Solutions list (industries/segments)
- Per-page structure (sections, messaging)
- Headline options
- Proof integration (case studies, metrics)
- Internal linking (features, use cases, pricing)
- SEO metadata
Related Skills
- - use-cases-page-generator: Use cases as sub-applications under solutions; link between
- features-page-generator: Solutions reference features; link to feature pages
- customer-stories-page-generator: Case studies as proof on solutions pages
- pricing-page-generator: Solutions pages link to pricing
- landing-page-generator: Solutions pages apply LP principles
页面:解决方案
指导以业务成果为核心的解决方案页面。行业首创是B2B的常规做法(Salesforce、HubSpot)。回答我的行业/团队/规模能获得什么成果?而非它能做什么?区别于功能(能力)和用例(场景);解决方案强调按细分市场划分的可量化价值。
调用时:首次使用时,如有帮助,可用1-2句话介绍本技能涵盖的内容及其重要性,然后提供主要输出。后续使用或用户要求跳过时,直接进入主要输出。
初始评估
首先检查项目上下文: 如果存在.claude/project-context.md或.cursor/project-context.md,读取其中的产品、成果和证据要点。
识别:
- 1. 成果:收入增长、成本节约、效率提升、合规性
- 细分市场:行业(主要)、公司规模、团队
- 格式:中心页面+各解决方案页面,或单一解决方案页面
- 主要目标:演示、注册、联系
解决方案页面结构
业务问题、背景 |
|
解决方案 | 产品如何交付成果 |
|
证据 | 指标、案例研究、ROI |
|
所用功能 | 链接到相关功能 |
|
行动号召 | 预约演示、开始试用、查看案例研究 |
|
相关 | 其他解决方案、用例(作为子应用) |
最佳实践
成果优先
- - 以结果为导向:提升转化率30%而非我们有A/B测试
- 可量化:节省时间、增加收入、降低成本
- 具体化:行业工作流程,而非泛泛之谈
- 差异化:每个行业/细分市场都有独特内容
组织方式(主要→次要)
| 维度 | 优先级 | 示例 |
|---|
| 按行业 | 主要 | 医疗保健、零售、制造业、金融服务 |
| 按公司规模 |
次要 | 中小企业、中型市场、企业级 |
|
按团队 | 次要 | 市场营销、销售、服务、运营 |
|
按成果 | 替代方案 | 扩大支持规模、降低流失率、加速销售 |
常见行业(参考)
汽车、通信、消费品、消费服务、建筑与房地产、教育、能源与公用事业、金融服务、政府、医疗保健与生命科学、制造业、媒体、非营利组织、专业服务、零售、科技、旅游与酒店。
公司规模细分
| 规模 | 典型 | 关注点 |
|---|
| 初创企业 | <50人 | 速度、敏捷性 |
| 中小企业 |
50-500人 | 易用性、可负担性 |
| 中型市场 | 500-5000人 | 可扩展性 |
| 企业级 | 5000人以上 | 定制化、合规性、集成 |
与用例和功能的对比
| 页面 | 回答的问题 | 主要组织方式 |
|---|
| 功能 | 它能做什么? | 能力 |
| 用例 |
我什么时候会用到它? | 按场景、角色、业务目标 |
|
解决方案 | 我能获得什么成果? | 按行业、公司规模、团队 |
层级关系:解决方案(行业/细分市场)可包含用例作为子应用。示例:/solutions/healthcare → 用例:患者排班、远程医疗。
何时使用解决方案与用例
| 需求 | 使用 |
|---|
| 按行业(医疗保健、零售) | 解决方案 |
| 按公司规模(中小企业、企业级) |
解决方案 |
| 按团队(市场营销、销售) | 解决方案 |
| 按成果(扩大支持规模) | 解决方案 |
| 按场景(活动营销) | 用例 |
| 按角色(面向房地产经纪人、面向CMO) | 用例 |
| 按业务目标(获客、留存) | 用例 |
| 行业特定应用 | 用例(作为解决方案子页面) |
输出格式
- - 解决方案列表(行业/细分市场)
- 每页结构(板块、信息传达)
- 标题选项
- 证据整合(案例研究、指标)
- 内部链接(功能、用例、定价)
- SEO元数据
相关技能
- - use-cases-page-generator:用例作为解决方案下的子应用;相互链接
- features-page-generator:解决方案引用功能;链接到功能页面
- customer-stories-page-generator:案例研究作为解决方案页面的证据
- pricing-page-generator:解决方案页面链接到定价
- landing-page-generator:解决方案页面应用着陆页原则