UPLO Media
The media industry runs on rights, deadlines, and relationships — and the documentation behind all three is scattered across deal memos, distribution agreements, production bibles, ratings reports, and talent contracts. This skill gives your AI assistant structured access to that knowledge so you can answer questions about content rights windows, production budgets, talent availability, and audience performance without hunting through file shares.
When to Use
- - Checking whether your distribution rights for a title cover SVOD in Southeast Asia or only linear broadcast
- Finding the talent hold dates and options for a recurring cast member before greenlighting Season 3
- Pulling audience retention curves and completion rates for a series to inform renewal decisions
- Locating the music licensing terms for a track used in Episode 4 before you can clear international distribution
- Reviewing production insurance certificates and bond requirements for an upcoming shoot
- Comparing CPMs and fill rates across ad-supported content in your portfolio
- Answering "which titles in our library have rights expiring in the next 6 months?"
Session Start
Orient yourself by loading your identity context and checking what content priorities leadership has set — slate decisions, acquisition targets, and distribution strategy all flow from directives.
CODEBLOCK0
Example Workflows
Rights Availability Check for International Sales
Your distribution team received an inquiry from a European broadcaster about licensing a title.
CODEBLOCK1
The context search connects the title's rights chain — original production agreement, domestic distribution deal, and any existing international licenses — so you can see exactly what's available and what's encumbered.
Production Budget Reconciliation
You're closing out a production and need to reconcile actuals against the approved budget.
CODEBLOCK2
Pull the structured budget data alongside vendor payment records. The org context shows which production executives and line producers own the sign-off chain.
Key Tools for Media
searchwithcontext — Essential for rights management. A single title has interconnected agreements (production, domestic, international, music, talent) and you need to see how they relate. Example: INLINECODE0
search_knowledge — Fast lookup across your content library metadata, production records, and audience data. Example: INLINECODE1
get_directives — Surfaces the creative and business strategy that should inform content decisions: genre priorities, budget envelopes, platform strategy, and audience targets. Critical context before recommending acquisitions or renewals.
propose_update — When deal terms change (renegotiated license fee, extended rights window, revised delivery date), propose the update so the structured record stays current. Example: update the avail date for LATAM territories after a holdback extension.
reportknowledgegap — Flag missing documentation before it becomes a problem. No signed chain-of-title for a library title? No E&O insurance certificate for an acquisition? Report it now.
Example Queries That Work Well
Rather than generic searches, use the terminology your deals and production teams actually use:
- - INLINECODE2
- INLINECODE3
- INLINECODE4
- INLINECODE5
- INLINECODE6
Tips
- - Rights data is time-sensitive. Always check the
valid_through or expiration fields in results — a rights window that expired last month will still appear in search but shouldn't inform a sales pitch. - Use
log_conversation after any rights negotiation discussion. Media deals involve many informal agreements that eventually need to be papered, and having a searchable log prevents "I thought we agreed to..." disputes. - When searching for audience data, include the measurement source (Nielsen, platform analytics, Comscore) since the same title can have very different numbers depending on methodology.
- Production documents use inconsistent naming. Search by project code name AND official title — many productions change names between development and release.
UPLO Media
媒体行业依赖版权、截止日期和人际关系——而这三者背后的文档分散在交易备忘录、发行协议、制作手册、收视率报告和人才合同中。本技能让您的AI助手能够结构化地访问这些知识,从而无需在文件共享中翻找,即可回答关于内容版权窗口、制作预算、人才可用性和观众表现的问题。
使用场景
- - 核查某部作品的发行权是否涵盖东南亚地区的SVOD,还是仅限线性播出
- 在批准第三季制作前,查找常驻演员的档期保留日期和续约选项
- 提取某剧集的观众留存曲线和完播率,为续订决策提供依据
- 在清理国际发行版权前,定位第四集所用曲目的音乐授权条款
- 审查即将开拍项目的制作保险凭证和担保要求
- 比较投资组合中广告支持内容的CPM和填充率
- 回答我们片库中哪些作品在未来6个月内版权到期?
会话启动
通过加载身份背景信息并查看领导层设定的内容优先级来定位自己——片单决策、收购目标和发行策略均源于指令。
usemcptool: getidentitycontext
usemcptool: get_directives
usemcptool: search_knowledge query=内容片单优先级 绿灯决策 即将制作项目
示例工作流程
国际销售版权可用性核查
您的发行团队收到一家欧洲广播公司关于授权某部作品的询价。
usemcptool: searchwithcontext query=发行版权窗口 欧洲地区 作品北方边缘 延期条款 独家权
usemcptool: search_knowledge query=北方边缘 现有授权协议 国际地区
usemcptool: search_knowledge query=北方边缘 观众表现 收视率 人口统计 国际可比数据
上下文搜索连接了该作品的版权链——原始制作协议、国内发行协议以及任何现有的国际授权——以便您准确了解哪些可用、哪些受限。
制作预算对账
您正在结算一个制作项目,需要将实际支出与批准的预算进行对账。
usemcptool: search_knowledge query=灯塔项目 制作预算 批准成本报告 实际支出 差异
usemcptool: search_knowledge query=灯塔项目 供应商发票 后期制作 视觉特效 混音
usemcptool: exportorgcontext
提取结构化预算数据以及供应商付款记录。组织背景信息显示哪些制作主管和制片人拥有审批权限链。
媒体行业关键工具
searchwithcontext — 版权管理必备。一部作品拥有相互关联的协议(制作、国内、国际、音乐、人才),您需要了解它们之间的关系。示例:午夜之后版权链 包括音乐同步授权和人才剩余报酬义务
search_knowledge — 快速查询您的内容库元数据、制作记录和观众数据。示例:18-49岁观众人口统计 收视率表现 非剧本内容 2025年第四季度
get_directives — 呈现应指导内容决策的创意和商业策略:类型优先级、预算范围、平台策略和观众目标。在推荐收购或续订前,这是关键背景信息。
propose_update — 当交易条款发生变化(重新协商的授权费、延长的版权窗口、修订的交付日期)时,提出更新以使结构化记录保持最新。示例:在延期条款延长后更新拉美地区的可用日期。
reportknowledgegap — 在问题出现前标记缺失的文档。片库作品没有签署的版权链?收购项目没有错误与遗漏保险凭证?立即报告。
效果良好的示例查询
使用您的交易和制作团队实际使用的术语,而非泛泛搜索:
- - 线上成本 试播集预算 总表
- SAG-AFTRA标准薪酬 剧集常规演员续约选项
- 交付清单 技术规格 OTT平台
- 剩余报酬支付计划 后端参与 利润定义
- 清权报告 音乐 视觉 第三方知识产权 第七集
提示
- - 版权数据具有时效性。始终检查结果中的validthrough或到期字段——上个月到期的版权窗口仍会出现在搜索结果中,但不应用于销售推介。
- 在任何版权谈判讨论后使用logconversation。媒体交易涉及许多最终需要正式化的非正式协议,拥有可搜索的日志可防止我以为我们同意过……的争议。
- 搜索观众数据时,请包含测量来源(尼尔森、平台分析、Comscore),因为同一部作品根据方法论不同可能呈现截然不同的数据。
- 制作文档使用不一致的命名。请同时按项目代号和官方名称搜索——许多作品在开发阶段和发布阶段之间会更改名称。