Video Comment Analysis
Use this skill to turn a video comment section into a seller-facing business diagnosis, not a generic sentiment summary.
Core output standard
Always optimize in this order:
- 1. Visible browser operation — let the user see the page, comment area, scrolling, and reply expansion
- Human-paced browsing — scroll in understandable steps, not machine-speed jumps
- Business-useful extraction — focus on conversion, hesitation, demand, objections, and buying signals
- Visual deliverable — default to a polished HTML page when the user wants analysis/report/showable output
- Clear sample boundaries — state how many screens/comments/replies were reviewed
Required six-dimension framework
Unless the user explicitly asks for a different framework, analyze only with these six dimensions:
- 1. 评论主题分布
- 用户关注点分析
- 购买意向分析
- 成交驱动因素
- 影响转化因素
- 优化建议
Do not drift into broader generic sections unless the user asks.
Default workflow
Step 1: Open the target video and lock onto the right comment area
- - Open the target video page in the browser
- Wait for page stabilization
- Click into the comment area clearly if needed
- Confirm the correct comment container before analysis
- Prefer visible, human-readable interaction over hidden extraction
Step 2: Read comments by the fixed quantity rule
Use comments as a defined sample, not as vague impressions.
Default reading rule:
- - If total visible comments are 100 or fewer, read the full main-comment set
- If total visible comments are above 100, read at least 100 effective main comments
- Treat replies as supporting evidence by default, not as part of main-comment base statistics
- Expand high-value reply threads when they help verify:
- price / shipping disputes
- quality / trust / authenticity concerns
- links / buying path problems
- color / size / detail questions
- “I bought it” / “where link” / hesitation / objection signals
Define effective comment as a comment that supports at least one of the six dimensions. Low-information comments like pure emoji, generic praise with no decision value, or obvious duplicates should not be relied on to satisfy the minimum sample requirement.
If the platform or page limits reading depth, say so explicitly.
Step 3: Record sample boundaries in the output
Always state:
- - total visible comment count if available
- effective main-comment sample count used
- how many reply threads were expanded
- whether replies were excluded from chart-level statistics or only used as supporting evidence
Suggested wording:
本次分析基于 X 条有效主评论;额外展开 Y 组高价值回复;回复内容用于辅助解释,不纳入主评论主题占比统计。
Seller/operator perspective rules
Interpret comments in business language:
- - what is pulling users in
- what is making them hesitate
- what is preventing conversion
- what product perception is forming in the comment area
- what action the seller should take next
Avoid output that sounds like:
- - generic sentiment analysis
- broad social mood summary
- abstract “content atmosphere” talk without commercial value
Prefer conclusions that help answer:
Visualization rules
Not every dimension should be forced into charts.
Data-friendly dimensions
For these four dimensions, default to counts / percentages / mention rates first:
- - 评论主题分布
- 用户关注点分析
- 购买意向分析
- 影响转化因素
Do not let these dimensions default to only “high / medium / strong” wording when defensible hard metrics are available.
Semi-structured dimensions
Prefer ranked cards / levels for:
Use labels like:
Do not fake precision with numbers like 9.4/10 unless the user explicitly wants a scoring model and the scoring rule is documented.
Text/strategy dimensions
Prefer action cards / roadmap / priority blocks for:
Use structures like:
- - P1 立即优化
- P2 下一轮内容补充
- P3 后续测试
These judgment-style expressions should be used primarily for:
Do not overextend them into dimensions that should first be expressed with counts / percentages / mention rates.
Data-definition rules
Use only three kinds of numbers:
1. Counting metrics
Hard counts:
- - comment count
- percentage
- mention count
- reply-thread count
2. Classified metrics
Human-coded categories:
- - high / medium / low purchase intent
- link objection / shipping objection / trust objection
3. Analyst judgment
Business interpretation:
Never disguise analyst judgment as exact statistics.
Standard output structure for HTML report
Use this order by default:
- 1. 封面 / 项目概览
- video title / link
- analysis target summary
- visible total comment count if available
- effective main-comment count used
- reply-thread count if expanded
- one-line business conclusion
- 2. 核心结论摘要
- purchase intent level
- biggest selling point
- biggest conversion blocker
- overall seller judgment
- 3. 评论主题分布
- chart + short interpretation
- 4. 用户关注点分析
- chart + short interpretation
- 5. 购买意向分析
- chart or structured blocks + short interpretation
- 6. 成交驱动因素
- ranked business cards / levels
- 7. 影响转化因素
- blocker chart + explanation
- 8. 优化建议
- P1 / P2 / P3 action roadmap
- 9. 代表性评论证据
- 4–8 comments that support the conclusion
- 10. 统计口径 / 方法说明
- sample boundary explanation
- effective comment definition
- whether replies are excluded from chart-level statistics
- what is counted vs what is analyst interpretation
Visual quality standard
For user-facing HTML, use a Warm Editorial commercial proposal style by default.
Prefer:
- - warm white / cream / sand / brown-gray base palette
- one main accent color plus one supporting accent color
- strong visual hierarchy
- generous spacing and readable pacing
- editorial / strategy-deck feeling rather than dashboard feeling
- simple charts with clear labels
Avoid:
- - overly dark dashboard style by default
- high-saturation purple/blue gradient default styling
- noisy card walls and excessive badges
- fake precision numbers without methodology
- long walls of text with no structure
- pages that feel like an AI-generated admin panel instead of a business proposal
Delivery rule
If the user wants something to view or share, create a polished HTML deliverable by default and place it in:
INLINECODE0
Keep raw notes and intermediate artifacts in the workspace.
After the report is finished, automatically open the final analysis report page so the user can immediately view the result.
Quality checklist
Before finishing, verify:
- - the six dimensions are all present
- no extra framework replaced them unless requested
- sample size and reply usage are stated
- 评论主题分布 / 用户关注点分析 / 购买意向分析 / 影响转化因素 use counts / percentages / mention rates first
- 成交驱动因素 / 优化建议 use judgment-style labels appropriately
- charts only use defensible metrics
- judgment labels are not disguised as precise stats
- output is readable at a glance
- the page feels like a business deliverable, not a generic AI dump
- the final report page is opened after generation
Reusable page skeleton
When building the final HTML deliverable, reuse the bundled page skeleton instead of starting from a blank page whenever speed or consistency matters.
Use:
- -
references/page-skeleton.md for module order and layout guidance - INLINECODE2 as the default HTML starting point
Replace the placeholder tokens with task-specific content, sample counts, charts, evidence comments, and method notes.
Reference
For detailed metric definitions, chart suitability, and page-structure rules, read:
INLINECODE3
For execution rules covering comment-reading quantity, default report modules, and web-report style direction, read:
INLINECODE4
For module ordering and final-page layout structure, read:
INLINECODE5
视频评论分析
使用此技能将视频评论区转化为面向卖家的业务诊断,而非泛泛的情感总结。
核心输出标准
始终按以下顺序优化:
- 1. 可见的浏览器操作 — 让用户看到页面、评论区、滚动和回复展开
- 人类节奏的浏览 — 以可理解的步骤滚动,而非机器速度的跳跃
- 对业务有用的提取 — 聚焦转化、犹豫、需求、异议和购买信号
- 可视化交付物 — 当用户需要分析/报告/可展示输出时,默认生成精美的HTML页面
- 清晰的样本边界 — 说明查看了多少屏/评论/回复
必需的六维框架
除非用户明确要求不同的框架,否则仅按以下六个维度进行分析:
- 1. 评论主题分布
- 用户关注点分析
- 购买意向分析
- 成交驱动因素
- 影响转化因素
- 优化建议
除非用户要求,否则不要偏离到更宽泛的通用板块。
默认工作流程
步骤1:打开目标视频并锁定正确的评论区
- - 在浏览器中打开目标视频页面
- 等待页面稳定
- 如有需要,明确点击进入评论区
- 在分析前确认正确的评论容器
- 优先选择可见的、人类可读的交互方式,而非隐藏式提取
步骤2:按固定数量规则阅读评论
将评论作为定义的样本,而非模糊的印象。
默认阅读规则:
- - 如果可见评论总数在100条或以下,阅读全部主评论集
- 如果可见评论总数超过100条,阅读至少100条有效主评论
- 默认将回复作为辅助证据,不纳入主评论基础统计
- 当高价值回复线程有助于验证以下内容时,展开它们:
- 价格/运费争议
- 质量/信任/真伪问题
- 链接/购买路径问题
- 颜色/尺寸/细节疑问
- “我买了”/“链接在哪”/犹豫/异议信号
有效评论定义为至少支持六个维度中一个维度的评论。信息量低的评论,如纯表情、无决策价值的泛泛好评或明显重复的内容,不应依赖以满足最低样本要求。
如果平台或页面限制了阅读深度,请明确说明。
步骤3:在输出中记录样本边界
始终说明:
- - 可用可见评论总数
- 使用的有效主评论样本数
- 展开了多少回复线程
- 回复是否从图表级统计中排除,或仅用作辅助证据
建议措辞:
本次分析基于 X 条有效主评论;额外展开 Y 组高价值回复;回复内容用于辅助解释,不纳入主评论主题占比统计。
卖家/运营视角规则
用商业语言解读评论:
- - 什么在吸引用户
- 什么让他们犹豫
- 什么阻碍了转化
- 评论区正在形成怎样的产品认知
- 卖家下一步应采取什么行动
避免输出听起来像:
- - 泛泛的情感分析
- 宽泛的社会情绪总结
- 无商业价值的抽象“内容氛围”讨论
优先选择有助于回答以下问题的结论:
可视化规则
并非每个维度都必须强制使用图表。
数据友好型维度
对于这四个维度,默认优先使用计数/百分比/提及率:
- - 评论主题分布
- 用户关注点分析
- 购买意向分析
- 影响转化因素
当有可辩护的硬性指标时,不要让这些维度默认仅使用“高/中/强”等措辞。
半结构化维度
对于以下维度,优先使用排名卡片/等级:
使用如下标签:
除非用户明确要求评分模型且评分规则已记录,否则不要用9.4/10这样的数字伪造精确度。
文本/策略维度
对于以下维度,优先使用行动卡片/路线图/优先级区块:
使用如下结构:
- - P1 立即优化
- P2 下一轮内容补充
- P3 后续测试
这类判断型表达应主要用于:
不要过度扩展到应首先用计数/百分比/提及率表达的维度。
数据定义规则
仅使用三种数字:
1. 计数指标
硬计数:
2. 分类指标
人工编码类别:
- - 高/中/低购买意向
- 链接异议/运费异议/信任异议
3. 分析师判断
业务解读:
切勿将分析师判断伪装成精确统计数据。
HTML报告的标准输出结构
默认使用以下顺序:
- 1. 封面/项目概览
- 视频标题/链接
- 分析目标摘要
- 可用可见评论总数(如有)
- 使用的有效主评论数
- 展开的回复线程数(如有)
- 一行业务结论
- 2. 核心结论摘要
- 购买意向水平
- 最大卖点
- 最大转化障碍
- 整体卖家判断
- 3. 评论主题分布
- 图表 + 简短解读
- 4. 用户关注点分析
- 图表 + 简短解读
- 5. 购买意向分析
- 图表或结构化区块 + 简短解读
- 6. 成交驱动因素
- 排名业务卡片/等级
- 7. 影响转化因素
- 障碍图表 + 解释
- 8. 优化建议
- P1 / P2 / P3 行动路线图
- 9. 代表性评论证据
- 4–8条支持结论的评论
- 10. 统计口径/方法说明
- 样本边界解释
- 有效评论定义
- 回复是否从图表级统计中排除
- 哪些是计数,哪些是分析师解读
视觉质量标准
对于面向用户的HTML,默认使用温暖编辑型商业提案风格。
偏好:
- - 暖白/奶油色/沙色/棕灰色基础调色板
- 一个主强调色加一个辅助强调色
- 强烈的视觉层次
- 充足的间距和可读的节奏
- 编辑/策略卡片感觉,而非仪表盘感觉
- 带有清晰标签的简洁图表
避免:
- - 默认使用过暗的仪表盘风格
- 默认使用高饱和度紫色/蓝色渐变风格
- 嘈杂的卡片墙和过多的徽章
- 无方法论的虚假精确数字
- 无结构的长篇文本墙
- 感觉像AI生成的管理面板而非商业提案的页面
交付规则
如果用户想要查看或分享的内容,默认创建精美的HTML交付物,并放置在:
~/Desktop/OpenClaw Outputs/<日期-任务-文件夹>/
将原始笔记和中间产物保留在工作区。
报告完成后,自动打开最终分析报告页面,以便用户立即查看结果。
质量检查清单
完成前,验证:
- - 六个维度全部存在
- 除非要求,没有额外框架替换它们
- 样本量和回复使用情况已说明
- 评论主题分布/用户关注点分析/购买意向分析/影响转化因素优先使用计数/百分比/提及率
- 成交驱动因素/优化建议适当使用判断型标签
- 图表仅使用可辩护的指标
- 判断标签未伪装成精确统计数据
- 输出一目了然
- 页面感觉像商业交付物,而非通用AI输出
- 生成后最终报告页面已打开
可复用页面骨架
在构建最终HTML交付物时,当速度或一致性重要时,复用捆绑的页面骨架,而非从空白页面开始。
使用:
- - references/page-skeleton.md 了解模块顺序和布局指导
- assets/html-report-template/index.html 作为默认HTML起点
用任务特定内容、样本计数、图表、证据评论和方法说明替换占位符令牌。
参考
有关详细的指标定义、图表适用性和页面结构规则,请阅读:
references/visualization-spec.md
有关涵盖评论阅读数量、默认报告模块和网页报告风格方向的执行规则,请阅读:
references/execution-manual.md
有关模块排序和最终页面布局结构,请阅读:
references/page-skeleton.md