Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:

1. 1. Format: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
2. Goal: Awareness, consideration, conversion, education
3. Platform: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

Format	Length	Use	Platforms
Short-form	15–60 sec	Hooks, tips, UGC-style; 90% watch daily	TikTok, Reels, Shorts
Long-form

3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |

Optimal short-form length: 31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

Hook Type	Example
Story-driven	"Three months ago, I had zero subscribers..."
Contrarian

"Everyone says X. Here's why they're wrong." |
| Question | "Why do 90% of startups fail at this?" |
| Result-focused | "I went from 0 to 10K in 30 days. Here's how." |

Script Structure (Short-Form)

Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

Platform	Hook Length	Notes
TikTok	2 seconds	High energy; 4,000-char captions for SEO
Instagram Reels

3 seconds | Polished aesthetics; penalizes TikTok watermarks | | YouTube Shorts | 3–5 seconds | Searchable titles; keyword-rich descriptions |

UGC-Style Content

• - Authenticity > polish: UGC-style generates 50%+ of engagement
• Trust: 86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

• - Hook (0–30 sec): Promise; why watch
• Intro (30–60 sec): Context; what you'll cover
• Body: Sections with clear transitions
• CTA: Subscribe; link; next step
• Outro: Recap; repeat CTA

Output Format

• - Format (short vs long) recommendation
• Hook options (2–3 variants)
• Script (timestamped if long-form)
• CTA placement
• Platform optimization notes

Related Skills

• - tiktok-captions: TikTok caption, video specs, script
• tiktok-ads: TikTok ad creative
• content-marketing: Video as content format; repurposing
• youtube-seo: YouTube SEO, description, thumbnail (platform skill)
• video-optimization: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube