小红书获客内容自动化

Create a buyer-ready Xiaohongshu lead-generation content package from merchant inputs.

Core Output

Always produce concrete deliverables, not general advice:

• - 30-day topic calendar
• 30 title directions
• 10 priority note scripts
• Keyword and tag layout
• Comment/private-message conversion lines
• Publishing cadence and weekly review checklist
• Risk and expectation boundary notes

Required Inputs

Use available information first. Ask only for missing essentials that materially affect the plan:

• - Product or service name
• Target customer
• Price, package, or main offer
• Selling points and proof points
• Promotion goal: exposure, consultation, store visit, purchase, private-domain lead, appointment, or repurchase
• City/region if it is a local service
• Account link, competitor links, reference notes, images, or previous posts if available

Workflow

1. 1. Identify the business category and buyer intent.
2. Extract the customer\'s pain points, decision triggers, and trust barriers.
3. Rewrite the product into customer-facing benefits.
4. Choose 5-7 repeatable note angles:

- pain-point answer - before/after contrast - beginner guide - checklist - price/package explanation - local experience - case/story

1. 5. Build a 30-day calendar that mixes trust-building posts and conversion posts.
2. Write titles with searchable words and curiosity, avoiding exaggerated promises.
3. Create 10 note scripts with hooks, body structure, visual suggestions, and soft conversion lines.
4. Add keyword layout, comment replies, and private-message lines.
5. Add a compliance check and a practical weekly review method.

Output Format

Use this structure in Chinese unless the user asks otherwise.

1. 商家与客户诊断

• - 目标客户：
• 核心痛点：
• 购买触发点：
• 信任背书：
• 内容定位：
• 获客路径：

2. 30天选题标题表

Create a table:

| 天数 | 选题 | 标题方向 | 内容角度 | 获客目标 | 关键词 |
|---:|---|---|---|---|---|

Make every row specific to the merchant\'s product or service.

3. 10条重点笔记脚本

For each script include:

• - 标题：
• 开头钩子：
• 正文结构：
• 画面/配图建议：
• 评论区引导：
• 私信承接：
• 关键词：

4. 关键词布局

Group keywords by:

• - 产品/服务词
• 痛点词
• 场景词
• 人群词
• 地域词
• 对比词
• 转化词

5. 私信与评论转化话术

Provide 10 short, compliant lines:

• - 5 comment replies
• 5 private-message follow-ups

Do not include aggressive spam, fake scarcity, fake reviews, or platform-rule bypassing.

6. 发布节奏与复盘

Provide:

• - Weekly posting rhythm
• Trust posts vs conversion posts
• What data to review weekly
• Which topics to rewrite and repost
• Next-step upgrade suggestions

Risk Boundaries

• - Do not promise guaranteed views, followers, rankings, sales, consultations, or store visits.
• Do not fabricate user experiences, reviews, medical effects, financial returns, official endorsements, or sales data.
• For medical, finance, legal, education, and health topics, keep copy informational and require user confirmation for claims.
• Do not instruct users to刷量,刷赞,刷评,违规引流, or impersonate real customers.
• State that results depend on product, price, account history, execution quality, platform rules, and market competition.

Resources

• - Read references/topic-angle-playbook.md when choosing note angles.
• Read references/title-script-patterns.md when writing titles and scripts.
• Read references/conversion-risk-checklist.md before finalizing conversion copy.
• Use scripts/xhs_lead_content_builder.py only when a quick draft is enough or the user asks for a runnable helper.