Paid Ads: YouTube Ads
Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).
Identify:
- 1. Goal: Awareness, consideration, conversion
- Budget: Bumper cheaper; TrueView for scale
- Creative: Existing video or net-new
Ad Formats
| Format | Length | Skippable | Best For |
|---|
| TrueView Skippable | 12 sec+ | After 5 sec | Reach; large audiences |
| TrueView Non-skippable |
15–20 sec | No | Full message; guaranteed view |
|
TrueView for Action | — | — | Conversions; CTA-focused |
|
Bumper | 6 sec or less | No | Brand awareness; memorable; lower cost |
|
Discovery (In-Feed) | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
Format Selection
| Goal | Format |
|---|
| Brand awareness | Bumper |
| Website traffic |
TrueView |
|
Conversions | TrueView for Action |
|
Interested audiences | Discovery |
Creative Guidelines
- - Bumper: Quick, memorable; brand message in 6 sec
- TrueView: Hook in first 5 sec (skippable); deliver value before skip
- Discovery: Thumbnail + headline; appears like organic video
Output Format
- - Format recommendation
- Creative specs (length, hook, CTA)
- Targeting notes
- Pre-launch checklist
Related Skills
- - google-ads: Google Ads platform; YouTube runs through Google Ads
- youtube-seo: Organic YouTube; video optimization
- video-marketing: Video script, hook structure
- paid-ads-strategy: When to use video ads; channel selection
付费广告：YouTube广告
指导YouTube广告投放：TrueView、Bumper和Discovery（信息流）格式。在规划或优化YouTube广告活动时使用此技能。如需Google搜索/展示/效果最大化广告，请参见google-ads。如需YouTube自然优化，请参见youtube-seo。
调用时：首次使用时，如有帮助，可用1-2句话说明此技能涵盖内容及其重要性，然后提供主要输出。后续使用或用户要求跳过时，直接进入主要输出。
初步评估
首先检查项目上下文： 如果存在.claude/project-context.md或.cursor/project-context.md，请阅读第3节（价值主张）和第4节（受众）。
识别：
- 1. 目标：认知、考虑、转化
- 预算：Bumper成本较低；TrueView适合规模化
- 创意：现有视频或全新制作
广告格式
| 格式 | 时长 | 可跳过 | 最佳用途 |
|---|
| TrueView可跳过 | 12秒以上 | 5秒后可跳过 | 覆盖；大规模受众 |
| TrueView不可跳过 |
15-20秒 | 不可跳过 | 完整信息；保证观看 |
|
TrueView行动广告 | — | — | 转化；以CTA为重点 |
|
Bumper | 6秒或更短 | 不可跳过 | 品牌认知；令人难忘；成本较低 |
|
Discovery（信息流） | 缩略图+文字 | — | 搜索、相关视频、首页；兴趣定向 |
格式选择
TrueView |
|
转化 | TrueView行动广告 |
|
兴趣受众 | Discovery |
创意指南
- - Bumper：快速、令人难忘；6秒内传达品牌信息
- TrueView：前5秒吸引注意（可跳过）；在跳过前提供价值
- Discovery：缩略图+标题；呈现为自然视频
输出格式
- - 格式推荐
- 创意规格（时长、吸引点、CTA）
- 定向说明
- 上线前检查清单
相关技能
- - google-ads：Google Ads平台；YouTube通过Google Ads运行
- youtube-seo：YouTube自然优化；视频优化
- video-marketing：视频脚本、吸引结构
- paid-ads-strategy：何时使用视频广告；渠道选择
