Platforms: YouTube SEO
Guides YouTube video and channel optimization for search and discovery. Google now prioritizes YouTube video results in search; YouTube + Reddit comprise ~78% of social media citations in AI Overviews. Title, description, and thumbnail form an interconnected system; channels using systematic keyword strategies see 156% longer view durations, 89% better CTR, and 312% higher search discovery. Use this skill when optimizing videos for YouTube search, Google search, and AI citation. For website-embedded video SEO, see video-optimization.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 6 (Keywords), 11 (Content Strategy).
Identify:
- 1. Video type: Tutorial, review, vlog, Shorts
- Target keyword: Primary and secondary
- Audience: Subscribers vs casual viewers
Video Titles
| Rule | Guideline |
|---|
| Length | Under 60 characters; mobile may show partial |
| Keyword |
Primary keyword in first 5–55 characters |
|
Structure | Social proof/authority + emotional trigger + primary keyword |
|
Style | Conversational; avoid keyword stuffing |
|
Avoid | ALL CAPS except emphasis |
Video Descriptions
| Rule | Guideline |
|---|
| First 2–3 sentences | Primary and secondary keywords naturally; meta description under 160 chars |
| Links |
Website, store, relevant resources |
|
Readability | Natural flow; help search understand topic |
Tags
- - Help YouTube understand content; titles and descriptions matter more
- Use relevant tags; avoid over-optimization
Thumbnails
90% of best-performing videos use custom thumbnails.
| Rule | Guideline |
|---|
| Contrast | High contrast; readable fonts; bold colors |
| Composition |
Rule of thirds; simple, uncluttered |
|
Audience | Consider subscribers vs casual viewers |
|
Test | What works evolves; test styles |
Title + Description + Thumbnail
Reinforce the same core message across all three; target different algorithm aspects.
Output Format
- - Title options (under 60 chars)
- Description (first 160 chars + full)
- Tags (relevant set)
- Thumbnail guidance (elements, text, composition)
YouTube in Google Search & GEO
| Context | Implication |
|---|
| Google prioritization | YouTube is core search infrastructure; 48.6B monthly visits; video results favored in main SERP, video mode, Discover |
| AI Overviews |
YouTube citations surged 25.21% since Jan 2025; instructional (+35.6%), visual demos (+32.5%); long-form (94%) dominates |
|
GEO | YouTube + Reddit = ~78% of social media citations; optimize for AI citation. See
generative-engine-optimization |
Search Engine Land, OtterlyAI
Related Skills
- - video-marketing: Video script, hook, structure
- video-optimization: Website video SEO; VideoObject; video sitemap; embed optimization
- youtube-ads: YouTube paid ads (TrueView, Bumper)
- content-marketing: Video as content format
- parasite-seo: YouTube as high-authority platform
- generative-engine-optimization: GEO strategy; YouTube as distribution for AI citation
平台:YouTube SEO
指导YouTube视频和频道针对搜索和发现进行优化。谷歌现在优先在搜索结果中展示YouTube视频;YouTube + Reddit约占AI概览中社交媒体引用的78%。标题、描述和缩略图构成一个相互关联的系统;使用系统化关键词策略的频道观看时长增加156%,点击率提升89%,搜索发现率提高312%。在优化视频以适应YouTube搜索、谷歌搜索和AI引用时使用此技能。关于网站嵌入视频的SEO,请参见视频优化。
调用时:首次使用时,如有帮助,可用1-2句话介绍此技能涵盖的内容及其重要性,然后提供主要输出。后续使用或用户要求跳过时,直接进入主要输出。
初步评估
首先检查项目上下文: 如果存在.claude/project-context.md或.cursor/project-context.md,请阅读第6节(关键词)、第11节(内容策略)。
识别:
- 1. 视频类型:教程、评测、Vlog、Shorts
- 目标关键词:主要和次要
- 受众:订阅者 vs 普通观众
视频标题
| 规则 | 指南 |
|---|
| 长度 | 60个字符以内;移动端可能显示不全 |
| 关键词 |
主要关键词放在前5-55个字符内 |
|
结构 | 社交证明/权威性 + 情感触发 + 主要关键词 |
|
风格 | 对话式;避免关键词堆砌 |
|
避免 | 全大写(强调除外) |
视频描述
| 规则 | 指南 |
|---|
| 前2-3句 | 自然融入主要和次要关键词;元描述不超过160个字符 |
| 链接 |
网站、商店、相关资源 |
|
可读性 | 自然流畅;帮助搜索引擎理解主题 |
标签
- - 帮助YouTube理解内容;标题和描述更重要
- 使用相关标签;避免过度优化
缩略图
90%表现最好的视频使用自定义缩略图。
三分法;简洁不杂乱 |
|
受众 | 考虑订阅者 vs 普通观众 |
|
测试 | 有效方法不断演变;测试不同风格 |
标题 + 描述 + 缩略图
三者强化同一核心信息;针对算法的不同方面。
输出格式
- - 标题选项(60个字符以内)
- 描述(前160个字符 + 完整版)
- 标签(相关标签集)
- 缩略图指导(元素、文字、构图)
YouTube在谷歌搜索与GEO中的表现
| 背景 | 含义 |
|---|
| 谷歌优先排序 | YouTube是核心搜索基础设施;月访问量486亿;视频结果在主流SERP、视频模式和Discover中受青睐 |
| AI概览 |
自2025年1月以来,YouTube引用量激增25.21%;教程类(+35.6%)、视觉演示类(+32.5%);长视频(94%)占主导 |
|
GEO | YouTube + Reddit = 约78%的社交媒体引用;优化AI引用。参见
生成引擎优化 |
Search Engine Land,OtterlyAI
相关技能
- - 视频营销:视频脚本、钩子、结构
- 视频优化:网站视频SEO;VideoObject;视频站点地图;嵌入优化
- YouTube广告:YouTube付费广告(TrueView、Bumper)
- 内容营销:视频作为内容形式
- 寄生SEO:YouTube作为高权威平台
- 生成引擎优化:GEO策略;YouTube作为AI引用的分发渠道